Marketing to Women: Get in the Game

The biggest mistake companies make when marketing to women is thinking women don’t need any special invitation to buy your products. And while that might be true in many instances, a campaign focused on women and specifically inviting them to be a customer is more effective than you might think. This is especially true of products that are more often marketed towards men such as cars, beer, motorcycles, etc. As you prepare your marketing campaign for women, here are some things to take into account.

Communicate, communicate, communicate

If there’s one thing women like, it is clear, concise communication. They need to know what it is you are selling, what they should do with it, and why it is valuable to them. This information needs to be clear in all advertising you push. This is especially true of social media ads where a customer will only see the ad for a few seconds before scrolling past it.

On top of making sure your product advertising is clear, it is essential that they are able to easily reach your company to ask questions, whether that be through social media, texting, emails, or phone. A woman who is able to easily get information about you product or service and your brick and mortar stores through text is going to appreciate it. She will be grateful to have had an easy way to communicate with your business. If it seems complicated or difficult, she will simply move on to another company and work with them instead. An artificial intelligence company can get you set up, so you can answer women’s questions day or night without actually having to staff a 24/7 customer support team.

Empowering women

Selling to a woman isn’t about making your products girly or trying to find ways to get girls to like your stuff. It is about empowering women to make their own choices and showing them that they are special. Pink tools, for example, might be great for some women, but the majority of women prefer to simply get a regular tool set. Advertising only the pink tools to women is a big mistake because there are many who just want good tools in many different colors.

The only time when this rule is not in effect is when it comes to breast cancer awareness. Both men and women respond very well to products that are pink in the name of breast cancer awareness and where part of the proceeds of the product will be donated to the cause.

Focus your advertisements on showing women leading the way while using your products or services, not as a special female product but as a product everyone uses, including powerful and strong women.

Get some women in marketing

You would be surprised how many businesses try to put together marketing campaigns for women without actually having any women helping make the decisions. Having diversity on a marketing team is always a good idea because it gives you many different perspectives and will help you figure out whether the idea is stupid or brilliant pretty quickly. It is the best way to avoid a marketing fiasco.

Do some market research

There are a couple of ways to go about your research. You can start by asking women how they feel about and are responding to the product to give you a better idea of how it can be marketed. The other thing to do is to show your advertisements to a panel of women to find out how they react to it. You’ll find that if one woman is offended about the ad, the other women will become quickly offended as well. It is easy to fix those mistakes or even try an entirely new idea. The more people who can get their eyes on the ad, the better. Just make sure they have their cell phones put away, so you don’t risk getting bad or offensive advertising out there destroying your brand.

Mobile Technology News brought to you by biztexter.com

Source: forbes.com/sites/bridgetbrennan/2017/10/30/new-to-marketing-to-women-start-here/#1f6ff4be74b6

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How to Choose the Right Marketing Opportunities

The internet is a wonderful thing because it allows companies, large and small, to reach their full audience. There are no limits to the number of people you can reach with your marketing. The problem, however, is that the internet is also so loud and full of information, sometimes it can be hard to get your message through at all let alone to the right person. That’s why it is so important that you figure out your audience.

One problem many businesses have is that they spread themselves too thin trying to use all the marketing opportunities available to them. A better approach would be to determine who your audience is and where you can find them. For example, current young adults tend to spend a lot of time on SnapChat and Instagram and are heavily influenced by Influencers. Paying a social media Influencer to promote your product on one of those platforms is going to be more effective than an ad on Facebook. By targeting your audience, you can better determine what marketing opportunities are worth your time and which ones are a waste of money.

Always use text marketing

One way to ensure you reach your audience directly is through text marketing. Your customers sign up to receive messaging from you, which means you can be sure they are your audience and want to get marketing messages from your business. Also, the average person opens a text within the first few minutes it has arrived, so your direct audience will get see your text immediately. It is the fastest, most efficient way of marketing to your current customer base.

It is also really nice to allow them to be able to communicate with you through text whenever they have questions or concerns they need quickly addressed. The only real problem is that this form of marketing only works for your current customer base. And while staying current with your regular customers is essential, you need to do other things to try and pick up new customers.

Choose up to three types of social media

Social media is one of the easiest and least expensive ways to pick up new customers. All of your customers are going to be on social media. The real question is which platforms your audience is using. Once you’ve figured out where your customers are, you can put a lot of effort into that particular platform. Many businesses try and get on every social media site out there to try and reach everyone. Not only can this be very expensive and time consuming, it likely won’t yield the results you want. Your company needs to pick up to three platforms to focus on, and make sure to keep up with them. You’ll need to place ads on that platform, run contests, post content, and most importantly, use it to provide additional customer service support.

The other thing to consider when working on social media is whether or not to work with influencers. For the younger Millennials and Generation Z, influencers are very influential. However, it is important that the marketing matches the influencer using it and is fluid with their personality. The younger generation can quickly spot a fake ad and are more likely to be turned off to the product than on if it doesn’t seem to fit quite right. The other thing to consider is that older generations tend to be more influenced by iconic, big stars such as Brad Pitt while the younger generation, on the other hand, is more likely to be influenced by influencers that have a much smaller following but are targeted more towards their personal interests. For example, if you are selling vegan products, you’d want to find some influencers in the Vegan industry that are popular as opposed to trying to get Jessica Alba to advertise it for you.

Other forms of marketing

Ultimately, social media marketing and text marketing are your two most influential forms of marketing to current and new customers. However, there are other forms of marketing such as print marketing, email marketing, and even video ads that should be considered. Make sure you carefully consider where your audience is spending their time and focus on a few of those main areas instead of trying to do everything. The quality of marketing will go down with the more you spread yourself thin, and customers will notice.

Mobile Technology News brought to you by biztexter.com

Source: forbes.com/sites/forbesagencycouncil/2017/10/16/three-reasons-your-marketing-isnt-producing-the-results-you-want/#572c6d517c7c

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How to make your social media strategy profitable

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Most brands are already on board with social media marketing. If nothing else, they do it because they feel they’re supposed to. But many brands aren’t seeing any monetary benefit from their social media marketing efforts and there are still brands that aren’t investing in a social media strategy because they don’t see how it can be profitable. After all, what’s the point in amassing 5,000 followers or getting x number of likes on a Facebook post if sales don’t go up as a result?

The truth is, social media marketing can be a very profitable channel if it’s done right. The following advice can help you turn your social media marketing strategy into a profitable one.

Invest money (to a reasonable degree)

A blessing and a curse with social media marketing is that it’s free to get started. It’s a blessing because you can get your feet wet without spending a cent and it’s a curse because we tend to not value things that are free. Investing money into social media marketing not only forces you to take the channel more seriously, it ensures that your social media presence is more far-reaching. You can invest in more advanced analytics tools beyond what’s included for free. You can boost posts so that people who aren’t already following your brand still see them. To truly be profitable, you’ll have to invest at least some money into social media marketing.

Have a strategy

Strategy is the operative word in social media strategy. Very few brands actually have a strategy going in. They create a page, pick a profile picture and begin posting and interacting with followers. That won’t do if your goal is to actually make a profit. You need a formally documented strategy that includes your target audience, how you plan to appeal to them, and most importantly how you’ll grow your presence over time. A content calendar should also be a part of your social media strategy.

Be consistent

If you treat social media as something you do when you have some spare time, it’s not going to be profitable. If you post daily one week, and then go a month posting once or twice a week, you won’t come across as a reliable brand. The exact amount you post is less important than the consistency. If you can only post once a day, make sure you post approximately once every single day.

Post frequently

Less isn’t more when it comes to posting across social media platforms. The more frequent your posts the more likely you are to be seen by your target audience. Returning to the previous tip however, don’t let frequency overtake the importance of consistency. Don’t post so often that you can’t keep up with the pace.

Respond quickly

A key to social media profitability is getting followers to view your brand positively. A great way to do this is to be prompt in responding to people who interact with you there whether you’re praising, asking questions, or venting about a negative experience with your brand. If you can’t check in daily to respond, then hire someone who can. A chatbot that can chat with customers on the social media platform’s messaging service may also be a wise investment.

Offer value

Followers will stop following if they don’t get anything out of the relationship. Value can come in the form of social media exclusive offers that customers can’t get through any other means or it can come in the form of entertaining or informative content that will keep them coming back for more.

Promote follower engagement

Passive followers won’t do you much good if your aim is profitability. You need your followers to be actively commenting on and sharing your content across social media platforms. Follower engagement translates to free advertising as your follower’s friends on social media will see these conversations.

Use analytics

Social media platforms already have free analytics tools for businesses to track how effective their various posts are. There are also third party analytics tools that you can pay to use that will allow you to see in more depth how effective your efforts are. Whichever tools you use, recognize that you need to look beyond vanity statistics such as the number of likes, comments, and shares because these tend to be poor indicators of profitability.

Make profitable calls-to-action

Finally and most importantly, to be profitable, you need to ask followers to spend money. There’s no way around it. So why save the most important tip for last? Because if every post is an attempt to sell products or services to followers, they’ll lose interest fast. You have to be doing all of these other things first and foremost but mix in just the right amount of calls-to-action to see monetary results as well.

Mobile Technology News brought to you by biztexter.com

Source: forbes.com/sites/jaysondemers/2017/10/05/the-10-factors-that-will-make-your-social-media-marketing-campaign-profitable/#f3fb2fe66976

Ten Social Media Marketing Trends to Watch for in 2018

The year 2017 was a big one for social media, and there’s still three months left. Facebook came up with Instagram Stories to compete with Snapchat and their copycat approach worked as Instagram users have surpassed Snapchat users. The United States got a new president who routinely uses social media to share official policy positions. Twitter shocked the world when they announced that they were doubling their character limit to 280, flying in the face of everything Twitter stands for. The year 2018 has the potential to be just as big for social media. Here are ten social media marketing trends we expect to see in the coming year.

The emergence of augmented reality

When Apple announced their smartphone lineup for the coming year, one of the most exciting features was a more advanced processor that is fast enough to allow users to enjoy augmented reality experiences within apps. In their on-stage demo they showed this off with gaming but the technology could also have implications for social media as well. Expect social media platforms to integrate AR features in 2018.

Instagram Stories users will increase dramatically

Instagram Stories just turned one year old, but it already has 200 million monthly users (50 million more than Snapchat which has been around for 6 years). If that growth rate continues–and we predict it will–half of all Instagram users will be using Instagram Stories by the end of 2018. That’s approximately 400 million monthly users. Brands that master Instagram Stories will have a huge advantage in 2018.

Brands will invest more in influencer marketing

One thing 2017 has taught the world of social media marketing is that traditional advertising doesn’t seem to work as well with this particular channel. People don’t like self-promotion from brands on social media. Enter influencer marketing. Brands can build relationships with influencers who can promote those brands instead in a way that feels more authentic.

Generation Z will become the most important target audience

For many years now, millennials have been the primary target audience for social media marketing campaigns. That has begun to shift already in 2017 and by the end of 2018, Generation Z will undoubtedly be the most important audience for social media marketers as more and more enter the workforce and their purchasing power grows.

Brands will interact more with customers through messaging platforms

More than two-and-a-half billion people use some kind of messaging platform outside of the standard SMS protocol. The growing popularity of these social media messaging platforms combined with the advanced features that you can’t get with SMS will translate to brands making more of an effort to connect with customers through these platforms. Expect to see a big increase in chatbot spending in 2018 since brands can automate much of the communication on these platforms with chatbots.

Livestreams will become a major part of brands’ content strategy

Live streaming was just a novel gimmick at first but major brands as well as smaller ones have discovered that there’s a demand for livestream content on social media. Expect brands to incorporating livestreams into their content strategy in 2018.

Twitter will make more big changes

Twitter was one of the few social media platforms that didn’t gain as many users as they were projected to in 2017. Because the platform has stagnated, they shook things up by experimenting with doubling the 140 character limit that has defined the social media platform all these years. But they won’t stop there. Some possible changes in 2018 include selling to private investors, experimenting with a subscription-based model, and revamping advertising options.

Digital hangouts will become mainstream

Houseparty is a new video hangout platform that has already amassed one million daily users in 2017. It’s a mixture between video chat and conference calling where people can hangout digitally in the form of a group video calling. A major platform like Facebook may buy out Houseparty and make it mainstream or platforms may create their own version of the video hangout platform.

Facebook Spaces will become mainstream

Facebook Spaces is a project the social media giant has been working on for a while now. It takes the concept of digital hangouts one step further and allows friends to hang out in a virtual reality setting. Facebook already owns Oculus, the current leader in VR headsets, so they have all the pieces to take Facebook Spaces mainstream in 2018.

Social media platforms will be rethinking governance policies

Facebook made headlines last week when they announced that they would be turning over thousands of ads that were suspected of being connected to Russian meddling in the presidential election so that they could be investigated by government intelligence agencies. While some praised the move others saw potential for a misuse of power and violations of privacy. Expect social media platforms to rethink the way they handle misconduct on their platforms and expect to see a more hands on approach to dealing with misconduct.

Mobile Technology News brought to you by biztexter.com

Source: entrepreneur.com/article/300813#

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Marketing Tips for a Successful Holiday Season

In most industries, the holiday season is the most profitable time of the year. Businesses work all year to have a holiday marketing strategy in place by November. Holiday marketing has changed quite a bit over the years and many businesses are still trying to use outdated tactics. If your business is part of an industry that depends on the holiday season for success, then the following tips can help you prepare your marketing strategy for the holidays.

Start now

The holiday shopping season has typically begun the day after Thanksgiving but in recent years many stores are opening their doors on the evening of Thanksgiving Day. It’s not uncommon to see businesses setting up their Christmas displays on the first of November immediately after Halloween has passed. By late summer early fall you should already be thinking ahead towards the holiday season. Make sure you’re stocking up on merchandise that’s sure to be a big seller and hire seasonal help if needed.

Target separate events

Don’t make the mistake of lumping all of the holidays into one. Christmas and New Years are the two big ones but Kwanzaa and Hanukkah might be big in your area as well depending on demographics. Don’t forget to take into account days that might be significant just locally like the last day of the semester for school kids. Each of these are separate days that can be used for special sales or events to get more foot traffic and boost sales. In addition to holding separate sales, approach each of them differently since they apply to different demographics with different interests.

Use mobile marketing

Mobile marketing is one of the most effective channels you have to reach customers during the holidays and throughout the year. If you don’t already have an SMS campaign, start one. It’s a great way to build a loyal customer base and reward them for being your customers. SMS is also ideal for time sensitive communications like flash sales or new stock of a popular item that has sold out during a big sale since 90% of text messages are opened and read within three minutes of being received. You can take advantage of geolocation technology built into every phone by sending push notifications to customers who get within a certain distance of your business.

Carry over into January

Sales don’t have to drop off completely after New Year’s day. If you have leftover stock from your holiday sales, you can use January as a month to sell of that extra stock at a steep discount. January is a time for New Year’s resolutions and back to school as well so think about how you can use these to your advantage to stay profitable even after the holiday season is officially over.

Mobile Technology News brought to you by biztexter.com

Source: huffingtonpost.com/entry/4-small-business-marketing-tips-for-a-successful-2017_us_59a6b3d9e4b05fa16286be78

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The Many Ways a Chatbot Could be Helping Your Small Business

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Chatbots have come a long way in the short time they’ve been around thanks to advances in machine learning, natural language processing, and other branches of artificial intelligence that go into creating these incredible programs. Though they may not have initially lived up to the hype, chatbots have shown that they have real implications in the world of business. If you haven’t already looked into developing a chatbot for your small business, consider the following reasons that you may want to.

A more personalized marketing approach

Imagine having an employee that can remember every single shopper’s personal preferences and was prepared to offer personalized suggestions to every single individual that walked through the door. Chatbots can do this. Unlike humans who have very limited storage in their brain for minute details, chatbots can remember every interaction they have with every single customer and can draw from that knowledge with each successive encounter with those same customers.

Proactive customer support

Customer support is by its very nature, reactive. Your customer service team can’t reach out to customers before they have a problem, they have to wait until called upon. Chatbots, however, can be proactive. You’ve probably already experienced this when you go to a website to find an answer to a question. Maybe you’re trying to see how many payments you have left on your phone or you’re wondering when you’re due for an upgrade. Perhaps you’re trying to set up automatic payments for a loan you just took out. When you get to the website and can’t find what you’re looking for, a chatbot can recognize you’re stuck based on how long you remain on a page (a long time on a single page or a very short time on several pages in quick succession) and initiate a conversation to get you the help you need.

24/7 service

The average small business doesn’t have the resources to pay a customer support team to be available around the clock. But a chatbot can work 24 hours a day, 7 days a week and can assist an unlimited number of people simultaneously. Customers will no longer have to wait until the next business day to get some form of assistance, even if it’s just an acknowledgement of the problem and a scheduled call back by a live person at a given time.

Gather and analyze customer info

As already mentioned, chatbots aren’t limited in the amount of memory they can store. This makes chatbots ideal for gathering and analyzing large amounts of data to obtain valuable information. Chatbots can be “fed” hundreds or even thousands of transcripts of actual customer service interactions and find patterns whether it’s common mistakes being made which, if avoided, cut reduce the average time for each interaction. They can also use this ability to become more efficient themselves.

Make customer service interactions fun

Chatbots are new enough that they are still a novelty for many consumers. In other words, people still get a kick out of talking to a computer program once they realize that’s what’s happening. Programming your bot with a little wit or some other personality trait adds a level of realism that customers will really appreciate.

Mobile Technology News brought to you by biztexter.com

Source: entrepreneur.com/article/299611#

 

How to Salvage a Failing Marketing Strategy

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When a marketing strategy isn’t giving you the results you want, you may be tempted to just scrap it and start over. While that may often be the best course of action, many failed marketing campaigns can be saved if you’re willing to go back to the drawing board and try some new things. Here are a few tips for salvaging a marketing strategy that has so far been failing you.

Be patient

Depending on the strategy (some should produce near-immediate results while strategies that involve content marketing can take much longer) you may just need to be patient. If you only just rolled out your new content marketing schedule and you aren’t seeing improved numbers, it may just need a few more weeks or even months to start producing the results you want.

Find ways to differentiate it

Depending on your company’s niche, you may be trying to market in an overly crowded marketplace. It could be that your message is too similar to other brands’. It may take a lot of thinking, but you can eventually come up with a brand message that’s different enough from everyone else’s to really stand out.

Sweeten the deal

If your marketing strategy entails some kind of special offer, it may be that the special offer isn’t special enough. This is a fine line of course because too good a deal can bankrupt you or lead to so much interest you can’t meet demand and upset your customers. Carefully consider if you can afford to make your deal better.

Narrow in on a more specific audience

A common marketing mistake is trying to target too wide an audience. It may seem counter-intuitive but you actually want to target a smaller audience with more relevant advertising than a wider audience with less relevant advertising. Everything from the channels you’re using to the tone you’re adopting can be adjusted to better fit your target audience.

Segment and test your strategy

It may be that just one aspect of your marketing strategy isn’t working. To find the source of your problems you’ll have to segment and AB test. You can stop all efforts on one social media platforms to see how the other stands up on it’s own. You can test one version of a landing page against another version.

Unify your efforts

Regardless of how many channels you’re using, you need certain uniform elements to tie them together. If all of the smaller parts aren’t contributing to a greater whole, you need to revisit those parts individually to see how you can get them to work better together. A foolproof way to do this is to make sure you’re integrating various channels. Your text messages should link recipients to your mobile site and your social media pages, your mobile site should direct people to your social media profiles and tell visitors how to sign up to receive text messages and your social media pages should encourage people to opt-in to your SMS loyalty program and to visit your mobile site.

Last resort

A new strategy is always an option you can go to as a last resort. If you’ve given it time and tried the other tips mentioned above, it may be time to find a new angle, a new channel, or an entirely new brand message.

Mobile Technology News brought to you by biztexter.com

Source: entrepreneur.com/article/298641

 

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