SMS still King when it comes to ROI

All the data suggests that when it comes to how to allocate your mobile marketing funds, SMS marketing needs to remain at the center. The first text message was sent in December of 1992 via computer. By the mid 90’s cellular phones began to be designed with text messaging capability but adoption of the technology was still slow with the average cell phone user sending just .4 texts per billing cycle. In 2017, Americans collectively will send several billions texts each day. Despite the growing popularity of messaging services like WhatsApp and Facebook Messenger, SMS remains the preferred way to send and receive short text messages. So while it’s the original and oldest mobile marketing channel in existence, it’s not slowing down any time soon. SMS marketing spending continues to increase each year and for good reason.

The cost of text messaging

One of the reasons text message marketing remains so popular is because it’s inexpensive. Bulk SMS providers charge just a few pennies per text and the more texts you send the lower that cost per text usually is. In addition to paying per text, you can pay to have a short code (a five or six digit number that customers send a text to in order to opt-in to receive texts) and a registered keyword (the word customers must text to the short code in order to opt in). All told, you can send hundreds or even thousands of texts per month for around $100 or $200 per month depending on the platform used and the number of keywords and other features.

It works

Not only is it inexpensive but it’s extremely effective. Text messages have an open rate of about 98%. In other words, for every 100 recipients of your text message, 98 of them will at least open the text (90% within three minutes of receiving it). That 98% open rate is especially effective when compared to email’s open rate of 20%.

Coupons sent via text are also more effective with a redemption rate of around 10%. Print coupons are only redeemed about .5% of the time and emailed coupons are only redeemed about 3% of the time.

Though texts are limited by the number of characters that can be sent at one time, those characters can be a hyperlink to a website. When links are included in text messages, they’re clicked on approximately one third of the time. That’s ten times more than included links in emails are clicked on by recipients.

In conclusion

The relatively low cost combined with insanely high open and click-through rates make SMS marketing a no-brainer. If your budget is tight and you have to choose between SMS marketing and other mobile channels such as in-app advertising or banner ads for mobile sites, SMS marketing should get the funds every time.

Mobile Technology News brought to you by biztexter.com

Source: zeebiz.com/companies/news-sms-still-generates-the-maximum-roi-for-advertisers-in-digital-marketing-today-17538

#business-texting, #customer-service-texting, #mobile-marketing, #sms-marketing, #text-message-marketing

Why SMS Needs to be at the Center of Your Mobile Marketing Strategy

Smartphones and tablets have changed virtually everything about our day-to-day lives. It’s changed the way we plan and coordinate our schedules through calendar and other productivity-based applications. It’s changed the way we socialize by revolutionizing social media platforms and the way we use them. It’s even changed the way we communicate with family and friends to the ease of video and wi-fi calling solutions. So it’s no surprise that mobile technologies are also changing the way that consumers interact with their favorite brands and companies.

Businesses big and small are reallocating their marketing budgets to make sure they’re communicating with their customers across their favorite channels. Though mobile technology is constantly advancing and there are always new ways to communicate via mobile, the one that has really stood the test of time and remained at the center of companies’ mobile marketing efforts is SMS (or texting). Here’s why.

It’s the most reliable

Not all mobile phones are smartphones. Some aren’t connected to the internet and can’t have apps installed. But nearly all mobile phones can send and receive texts. Of all the mobile channels, SMS is the one that is the most likely to work for every customer.

Not only does SMS work with most phones, they’re more likely to be received. Push notifications through apps can be turned off the moment a user installs the app. Mobile optimized emails (though more likely to be read than regular emails) still aren’t as good as texts because many email services filter out promotional emails as junk and they’re never seen yet alone read. Texts, on the other hand, have a 98% open rate so it’s almost guaranteed that the recipient will receive and read the message.

SMS is a doorway

A perceived weakness of text messaging as a marketing channel is actually a strength. Most cell phone service providers limit texts to 160 characters. But a text message can include a link that is a portal to other interactive mobile content. Simply put, text messages can be used to link customers to mobile-optimized websites, video content, and social media pages. Another benefit to the 160 character limit is that it forces businesses to be concise and direct and carefully consider the absolute best way to convey a message. Many emailed messages lack the power of a carefully worded text because of the longer format.

The top brands like Coca Cola recognize the power of SMS marketing and have been known to spend up to 70% of their mobile marketing budget on texting. If you’re considering expanding on your mobile marketing efforts, SMS needs to play a central role.

Mobile Technology News brought to you by biztexter.com

Source: bandt.com.au/opinion/importance-sms-successful-mobile-marketing-campaign

#business-texting, #mobile-marketing, #mobile-marketing-strategies, #mobile-marketing-tips, #sms-marketing, #text-message-marketing

How to Become an SMS Marketing Expert in Just Six Steps

If you’ve never tried to use SMS marketing before for your business, it can be pretty daunting—especially if you’re not very tech savvy. But text message marketing is relatively simple to get started with. Of course you won’t be an expert right away but by following these six steps, you’ll be well on your way.

Have a goal in mind

A surprising number of businesses start an SMS marketing campaign because they see other businesses doing it and assume it’s just something they need to do. While it is true that you need an SMS marketing channel in this day and age, it won’t be effective if your only reason for starting it is because everyone else is doing it. You need to have a specific goal or goals in mind. What do you want your SMS campaign to accomplish for your business?

Know your audience

Ideally your audience is everyone since you want your business to grow as large as possible. But your real audience is your loyal customer base who’ve opted in to receive text messages from your company. If you want them to keep receiving and reading your texts, you have to make them relevant. To do that, you’ll need to know everything you can about them. Depending on what products or services you offer, your audience may be more diverse. In that case, you may want to consider dividing your database by demographic so you’re sending the right messages to the right people.

Keep it short

SMS stands for short message service. Texts are meant to be short and customers will quickly lose patience with long-winded texts that their service providers may separate into several smaller texts. Your entire message needs to include a call to action and fit into the body of a single text.

Think about timing

In addition to being relevant, your text needs to be timely. Obviously you don’t want to text too frequently, too late at night or too early in the morning since it will annoy your customers. It’s also important to think about what time of day your audience will be most receptive to that particular message you’re sending. For instance, customers will be craving ice cream the most during the hottest part of the day so it’s the ideal time to send a deal on ice cream.

Study metrics

Whatever your goal was for a particular text message, did you achieve it or get close? If you included a link in your text, what percentage of recipients clicked on it. If you offered a coupon, how many redeemed it. It’s important to look at various metrics to get a sense of what’s working and what isn’t.

Keep adapting

This last step never ends. You should never stop working to improve your strategy. As you continue to create and send texts, then study the results, it will be clear which kinds of offers and messages resonate most with customers. Your job is to continually fine tune your strategy so you’re always building your database of phone numbers you can text.

Mobile Technology News brought to you by biztexter.com

Source: business2community.com/marketing/beginners-guide-mobile-marketing-01844092#XfWGFIwEDxH2U25m.97

#business-texting, #mobile-marketing, #sms-marketing, #sms-marketing-tips, #text-message-marketing

How to Create a Great Chatbot

Chatbots are powerful marketing tools that utilize artificial intelligence to more effectively reach your target audience whether it’s by pushing promotions or answering customers’ questions. Contrary to popular, relief, creating a chatbot doesn’t have to be expensive and time consuming. Here are a few tips for creating a great chatbot.

Use a chatbot making platform

These platforms greatly simplify the process of creating a chatbot and they do all the heavy lifting. You don’t have to know the intricacies of programming a chatbot because the builder does that for you. Another advantage to chatbot making platforms is that they integrate seamlessly with messaging platforms like Facebook messenger and with most major payment systems.

Master one task

When it comes to chatbots, quality is far more important than quantity. It’s better to have a chatbot that can do one task very well than a chatbot that can do several things poorly. So especially if you’re new to using chatbots in your marketing strategy, focus on creating a chatbot that can perform one or two tasks very well.

Come up with a good name

Chatbots are quickly growing in popularity. As more and more businesses get into the chatbot making game, it’s important that yours isn’t lost in the shuffle. Come up with a creative name that’s easy to remember. It will make your chatbot much easier to find since your customers will remember the name and be able to find it with a quick search.

Don’t wait for customers to approach your chatbot

Since chatbots are a relatively new marketing strategy, many of your customers will be completely unfamiliar with them and how they work. Don’t wait for them to make the first move because they never will. You need to create an effective greeting message and let your chatbot introduce itself so they can have a positive interaction right off the bat.

Facilitate conversation

There’s value in getting straight to the point but chatbots are most effective when they are conversing with customers and getting valuable information out of the tiny details that customers share with them. So in your quest for clarity and conciseness, make sure your chatbot is still very conversational.

Regularly evaluate and optimize your chatbot

New chatbot features are constantly being developed. Never be satisfied with the current state of your chatbot, always be evaluating it and recognizing how it can be better. Keep in mind your marketing goals and consider ways to make your chatbot more effective at helping you achieve those goals.

Pay close attention to your competition

Study chatbots for companies that offer a similar product or service. Pay attention to things you like and especially pay attention to mistakes it makes so you can be sure to avoid them and make your own company stand out.

Mobile Technology News brought to you by biztexter.com

Source: entrepreneur.com/article/293320

#ai-chatbot, #business-texting, #chatbot, #chatbot-ai, #sms-chatbots

5 Tips for Social Media Marketing Success

Using social media as part of your marketing strategy is no longer optional. We are at the point where customers will choose not to use your company if they can’t find you on social media pages. But just having an account open is not enough. By interacting with your customers on a regular basis, you can build relationships and ensure they remain a customer. It is also a good way to get new customers you may have never reached before. Here are 5 ways you can use social media marketing.

1. Keep everything connected

There are many different platforms for marketing to your customers that you should be using. Text marketing, email marketing, print marketing, online marketing, and social media marketing are all useful in some capacity. But having so many different platforms for reaching customers can  be confusing and may not flow together very well. Your business needs to make sure that all forms of marketing are still branded to your company and are interconnected. For example, a text marketing message could direct a customer to your website or even to your social media contest. By staying connected, you are able to reach everyone and allow your customers to reach you in whatever way they feel is easiest.

2. Get customers to generate content

Really, the best way to get new customers through social media is if you can get your customers to generate content on their personal pages. If someone else is willing to promote your business, you’ll find much more success. Of course, the best way to encourage this is to offer the best and most exciting products or service out there, but most of the time, even if the customer likes what you have to offer, they still won’t promote it on their own. You can instead run competitions where customers are expected to post something specific on their page to win. For example, a baby product company could do a cute baby contest where people have to get their friends to like their picture in order to win some free gear. This is a little more work than simply sharing content, but it also has a bigger payoff because customers will actually talk to their friends about it and about your company.

3. Don’t be afraid to use influencers

Getting an influencer to promote your brand on social media can really help bring in new customers and remind current ones of how great you are. It doesn’t have to be super famous people either. Influencers that your audience follows that have a few thousand followers may still be worth your time. Just make sure promoting your product would be natural for the influencer. If it isn’t already in their personality, their followers won’t believe it is a real promotion.

4. Ask closed ended questions

A closed ended question is a type of question that can be answered with a yes or a no. When interacting with your customers, asking an open ended question is much less likely to get a response because it requires more thought and participation from the user. However, when a user knows all they have to do is answer yes or no, they are more likely to start interacting with other customers and your business on the thread.

5. Run promotions

Another good way to reward current customers for following you while also helping build your customer base is to run promotions and giveaways through your social media pages. You can require that they share your posts. Even liking or commenting on your posts will often show up in their friends’ feeds. Another great way to get new customers is to partner up with another company and run a giveaway requiring them to like both of your social media pages in order to enter. All of these things will help you boost your customer base and increase the number of customers  following your social media pages.

Mobile Technology News brought to you by biztexter.com

Source: smallbiztrends.com/2017/04/10-tips-making-small-business-stand-social-media.html

#marketing-tips, #social-media-marketing, #social-media-marketing-success, #social-media-marketing-tips, #text-marketing, #text-marketing-success

5 Techniques for Nonprofit Marketing

A nonprofit company has to advertise to consumers just as much as a for-profit one. It is especially important if you are trying to further an important cause. But most nonprofits don’t have a lot of extra money sitting around to pay for different marketing strategies, so you want to know that what you are doing will be successful before doing it. Here are 5 techniques your nonprofit business can use in marketing.

1. Text Marketing is King

One of the best things you can do for your nonprofit is use text marketing. Text messages have a 98% read rate, which means you’ll be able to reach your audience effectively and make sure your message is read. On top of that, it is a green way of communicating with people since you don’t have to use any paper to do it. You can even use text marketing for fundraising by allowing people to donate to your cause by sending a text with the amount they wish to donate.

Your nonprofit can use AI Chatbot to communicate with customers through text as well, and this will help open the channels of communication and answer all donor questions efficiently.

2. Word of mouth advertising

Given that word of mouth advertising is one of the best ways to reach new people with your cause, you should do everything you can to encourage it. Make sure you are clear about the purpose and mission of your nonprofit, so people know what they are getting and why it is so important to support. People are much more likely to sympathize with your cause and donate if they understand exactly what your cause is.

3. Use social media platforms

Since many nonprofits are asking for donations rather than selling a good or service, your ultimate goal is to reach new people instead of going back to the same people for donations over and over. And while yes, you hope to have repeat donors, you should be focusing on finding new people as well. Social media is great for that. You can urge your current users to share with their friends, and you can run ads through social media sites to hopefully reach more concerned people who would be interested in helping out.

4. Mobile optimization

Another thing to consider is that many people who are just learning about your nonprofit and what you are all about will find you while surfing the web on their phones. Make sure your website is optimized for mobile. And ensure that your payment processing can be done just as fast and easy through mobile as it can through a computer.

5. Streamline donation process

Many people donate to nonprofits on a whim and in the moment. That means you can lose them rather quickly, so getting a donation out of them immediately is the goal. You should allow for multiple payment platforms to be used to accept donations including PayPal. Some people prefer to get their wallet and enter their information, but many people prefer the security they get by using a 3rd party site such as PayPal. It also is easier to get the immediate donation if the consumer is able to pay without having to get up to get their wallet.

Mobile Technology News brought to you by biztexter.com

Source:

triplepundit.com/podium/text-messaging-cause-marketing-5-things-nonprofit-must-know/

#marketing-techniques, #nonprofit-marketing, #nonprofit-marketing-tips, #nonprofit-text-marketing, #text-marketing

The Versatility of SMS Messaging

SMS messaging is used by the majority of the world’s population and for good reasons. SMS messages can span different carriers. Messages can be quickly sent and received. And now with companies using AI-backed SMS message technologies, people can text companies to get immediate responses to request and inquiries. But the powers of SMS messaging do not stop there.

People can also use SMS messages to interact with other smart devices.

Texting Within a Smart Home

Smart homes and appliances now have the ability to receive and send SMS messages. One example is a smart thermostat. You can send an SMS message to your thermostat to request an increase or decrease in the set temperature. And since SMS messages do not require a wireless internet connection or an installed app, you can even control the temperature of your home from anywhere you go. Imagine that you just left on vacation and are an hour away from your house. You forgot to turn off the air conditioner so now the air conditioner will be running the entire week that you will be gone. You can text the thermostat to turn off the air conditioner.

The Potential for SMS Messaging

The potential for smart appliances and SMS messaging is expansive. Imagine being able to send a text message to set the alarm system or receive a report of what is in your fridge. Because SMS messaging is so versatile, it sets up the potential for unlimited use and growth.

Whether you need to send a text message to a friend or message a question to a company, SMS messaging is a great tool for communication. AI-backed SMS messaging services allow companies to expand their customer service and marketing tools. The versatility and potential of SMS messaging is endless.

Mobile Technology News brought to you by biztexter.com

#ai, #ai-text-marketing, #ai-texting, #sms-marketing, #sms-messaging, #text-marketing, #text-messaging