Three Ways to Improve Your Quality of Customer Service


Having the best customer service is what will set you apart from the competition and make your customers feel more welcomed to your business. At the end of the day, there may be a bunch of other companies that offer the same products as you, but if they don’t offer the same quality level of service, then you will be able to steal their customers and retain the ones you already have. Here are three ways to improve your quality of customer service.

1. Choose employees with a desire to serve

One of the first and most important things you can do is pick employees who genuinely want to serve.
According to the Clarion Ledger, you can teach many qualities to your customer service representatives, but getting ones that already want to serve and want to help people may be a personality trait you want to look for in new hires. Of course, you’ll also want to teach them the skills they need to succeed, such as patience, time management, and attentiveness with the customer. However, someone who wants to help others will end up being much more successful than other employees, even if they’ve all been given the same tools.

2. Provide the right technology solutions

Customer service reps spend a lot of time wasted just trying to find the right customer information or attempt to figure out what exactly the customer is struggling with. And then this information is often repeated if the call has to be transferred to another department. With the right technology available to them, your customer service team will be much more efficient and will keep your customers much happier by the end of the interaction.

3. Allow for Chatbot for customers who don’t want to call

Not everyone wants to call your customer service team to get the answers to their questions. And in this day and age, it is possible to simply chat with an AI Chatbot instead of speaking with a live person. It is an option many people are more comfortable using, and it might be just what your business is missing in the customer service department. Make chatbots available, and you’ll be positioned very well.

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Three Pillars of Business Success


Every business wants to know how to succeed, and in a sense, it is still the same today as it was fifty years ago. Though, with technology in place, the emphasis has changed and things have become much more intense. Most businesses are only able to really focus on two of the pillars, which means your business can be ahead of the competition by simply focusing to ensure success in all three areas. Here are the three pillars and how your business should work to improve them.

Quality of product

This is very important. You need to have a great product that people are actually interested in getting. Even if you already have a great product, there’s always room for improvement and updating the options available to your customers, so they are always getting the best. Always look for ways to improve or add to give your customers what they really want.

Product or service price

It is important that you have a competitive price, especially with the internet making it much harder with a lot more competition. You could sell the best blankets in the world, and customers won’t buy it if it costs $500. It is especially important with Millennials and Generation Z, all who know how to easily access the Internet to find someone else who sells the same thing at a lower price. Though quality is still important to them, price makes a huge impact on whether or not they are going to even try it.

Customer Service

Probably the most important pillar now is customer service. It used to be that price and quality were more important because you were limited to buying local or only at the stores located close to you, but now, customers have the ability to shop all over the world, and with communication through smartphones and social media becoming so popular and easy to use, customer service has become much more important. You need to put a much bigger emphasis on programs that allow for easy customer service interactions, including two-way text marketing. Reaching your customers has never been easier, and you should do everything you can to provide amazing customer service.

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Text Marketing: A Tool for Millennials


Selling a product to a Millennial is tough. They want the best product for the best price, and they don’t care if you’ve been selling them the same product for 10 years. They will switch to another company in a heartbeat if you disappoint them. Even if you didn’t do anything wrong, they will leave for another company if it seems appealing to them. As a business, this is a double edged sword. You can steal other business easier than ever before but you may also lose your customers quickly. Text marketing is really the best way to get and maintain your Millennial customers and here’s why.

Reminder through text

Though Millennials are on social media all day long, they still prefer text communications with businesses over tweets, according to Biz Report. They are basically guaranteed to see your text within a couple of minutes whereas your tweet or Facebook post is going to be buried in with all the other businesses and friends they follow on social media. Even if they don’t want to use the particular promotion you are sending them through text, they are going to be reminded that your business exists and that they appreciate it every time you send them a message.

AI Chatbot capabilities

One thing that is remarkable about text marketing is that you can now use AI Chatbot to communicate with your customers without ever having anyone in the office. This is very valuable to Millennials who don’t want to have to make phone calls at all. It feels like a huge burden to them even if, in reality, it isn’t that much harder than sending a quick text. Still, they prefer to be able to ask questions through text and get an immediate answer, something only Chatbot can provide. It is also very valuable to them to be able to text anytime they want. They don’t like being bothered with customer service hours. If they are up in the middle of the night and want to text your business, they expect you to be available. Chatbot means you can offer 24/7 customer service without having to keep someone on staff all the time.

On their own time

The biggest reason why Millennials prefer texting over other forms of communication is because it allows them to text someone on their own time. This is a busy world, and nobody knows how to keep themselves busier than Millennials. They want to be able to text you when they think of it but while at dinner with a friend and not fully commit to having a whole conversation right then. Then, they’ll check for the answer again when they have another minute later. Nobody wants to set aside time to sit on the phone, especially when you don’t know how long it is going to take to get an answer. Instead, you can text a business and get an immediate answer. That is much more appealing to Millennials who like to keep themselves busy.

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