5 Tips for Social Media Marketing Success

Using social media as part of your marketing strategy is no longer optional. We are at the point where customers will choose not to use your company if they can’t find you on social media pages. But just having an account open is not enough. By interacting with your customers on a regular basis, you can build relationships and ensure they remain a customer. It is also a good way to get new customers you may have never reached before. Here are 5 ways you can use social media marketing.

1. Keep everything connected

There are many different platforms for marketing to your customers that you should be using. Text marketing, email marketing, print marketing, online marketing, and social media marketing are all useful in some capacity. But having so many different platforms for reaching customers can  be confusing and may not flow together very well. Your business needs to make sure that all forms of marketing are still branded to your company and are interconnected. For example, a text marketing message could direct a customer to your website or even to your social media contest. By staying connected, you are able to reach everyone and allow your customers to reach you in whatever way they feel is easiest.

2. Get customers to generate content

Really, the best way to get new customers through social media is if you can get your customers to generate content on their personal pages. If someone else is willing to promote your business, you’ll find much more success. Of course, the best way to encourage this is to offer the best and most exciting products or service out there, but most of the time, even if the customer likes what you have to offer, they still won’t promote it on their own. You can instead run competitions where customers are expected to post something specific on their page to win. For example, a baby product company could do a cute baby contest where people have to get their friends to like their picture in order to win some free gear. This is a little more work than simply sharing content, but it also has a bigger payoff because customers will actually talk to their friends about it and about your company.

3. Don’t be afraid to use influencers

Getting an influencer to promote your brand on social media can really help bring in new customers and remind current ones of how great you are. It doesn’t have to be super famous people either. Influencers that your audience follows that have a few thousand followers may still be worth your time. Just make sure promoting your product would be natural for the influencer. If it isn’t already in their personality, their followers won’t believe it is a real promotion.

4. Ask closed ended questions

A closed ended question is a type of question that can be answered with a yes or a no. When interacting with your customers, asking an open ended question is much less likely to get a response because it requires more thought and participation from the user. However, when a user knows all they have to do is answer yes or no, they are more likely to start interacting with other customers and your business on the thread.

5. Run promotions

Another good way to reward current customers for following you while also helping build your customer base is to run promotions and giveaways through your social media pages. You can require that they share your posts. Even liking or commenting on your posts will often show up in their friends’ feeds. Another great way to get new customers is to partner up with another company and run a giveaway requiring them to like both of your social media pages in order to enter. All of these things will help you boost your customer base and increase the number of customers  following your social media pages.

Mobile Technology News brought to you by biztexter.com

Source: smallbiztrends.com/2017/04/10-tips-making-small-business-stand-social-media.html


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5 Techniques for Nonprofit Marketing

A nonprofit company has to advertise to consumers just as much as a for-profit one. It is especially important if you are trying to further an important cause. But most nonprofits don’t have a lot of extra money sitting around to pay for different marketing strategies, so you want to know that what you are doing will be successful before doing it. Here are 5 techniques your nonprofit business can use in marketing.

1. Text Marketing is King

One of the best things you can do for your nonprofit is use text marketing. Text messages have a 98% read rate, which means you’ll be able to reach your audience effectively and make sure your message is read. On top of that, it is a green way of communicating with people since you don’t have to use any paper to do it. You can even use text marketing for fundraising by allowing people to donate to your cause by sending a text with the amount they wish to donate.

Your nonprofit can use AI Chatbot to communicate with customers through text as well, and this will help open the channels of communication and answer all donor questions efficiently.

2. Word of mouth advertising

Given that word of mouth advertising is one of the best ways to reach new people with your cause, you should do everything you can to encourage it. Make sure you are clear about the purpose and mission of your nonprofit, so people know what they are getting and why it is so important to support. People are much more likely to sympathize with your cause and donate if they understand exactly what your cause is.

3. Use social media platforms

Since many nonprofits are asking for donations rather than selling a good or service, your ultimate goal is to reach new people instead of going back to the same people for donations over and over. And while yes, you hope to have repeat donors, you should be focusing on finding new people as well. Social media is great for that. You can urge your current users to share with their friends, and you can run ads through social media sites to hopefully reach more concerned people who would be interested in helping out.

4. Mobile optimization

Another thing to consider is that many people who are just learning about your nonprofit and what you are all about will find you while surfing the web on their phones. Make sure your website is optimized for mobile. And ensure that your payment processing can be done just as fast and easy through mobile as it can through a computer.

5. Streamline donation process

Many people donate to nonprofits on a whim and in the moment. That means you can lose them rather quickly, so getting a donation out of them immediately is the goal. You should allow for multiple payment platforms to be used to accept donations including PayPal. Some people prefer to get their wallet and enter their information, but many people prefer the security they get by using a 3rd party site such as PayPal. It also is easier to get the immediate donation if the consumer is able to pay without having to get up to get their wallet.

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