Four Ways to Use SMS Marketing in the Salon Industry

Summer can be a difficult time in the salon industry since people are too busy taking vacations and having fun to schedule a haircut or get their nails done. If you’ve got a wide open appointment book to fill whether it be for haircuts, massages, or manicures, SMS marketing can help. Here are four ways you can use it to get people through the doors.

Flash deals

Great deals that are too good to pass up and available for a very limited time–think hours not days–are especially effective when sent via text. Because they’re time sensitive messages, SMS is the ideal channel for delivering them. Approximately 95% of recipients will receive and read the text within three minutes of receiving it.

Location based marketing

People are more likely to redeem a mobile coupon or show up for a limited time deal if they’re already in the area when they receive it. SMS campaigns can use smartphones’ built-in GPS to automatically send a special offer when a person gets within a specified distance of the place of business.

Appointment reminders

In addition to getting new appointments, you need to try to limit the number of missed ones since every missed appointment is lost revenue. Print reminders are likely to end up in the trash and emailed reminders may accidentally get filtered into a junk folder. Text reminders are usually received and the recipient has the option to click on the date and time listed in the text to set a reminder or add it to their calendar app.

Invitation for reviews

In addition to retaining existing customers, you want to win over customers who are growing dissatisfied with their regular stylist. When a person is trying to find a new salon, one of the first places they’ll look is on online directories like Google or Yelp to read customer reviews. You can use SMS to send recent customers a link to these direction along with an invitation to leave feedback. Lots of good reviews will help you continue to build your customer base and keep busy, even during the summer months.

Mobile Technology News brought to you by biztexter.com

Source: salontoday.com/article/81556/avoid-the-summertime-salon-slump-with-these-proven-strategies

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When Will Chatbots be Able to Pass the Turing Test?

Alan Turing was a renowned computer scientist and mathematician and a pioneer of artificial intelligence and machine learning research. It was Turing who proposed a test for distinguishing between “true” artificial intelligence and the machines that can kind of replicate it.

The Turing Test

The Turing Test is rather simple: a human converses with a machine (either verbally written) without seeing it. If the human cannot tell whether the machine is human or not, it is said to has passed the Turing Test. Artificial intelligence and machine learning research has come a long way since Alan Turing’s death in 1954 but we still haven’t been able to create a machine capable of tricking a human into thinking it’s human. For a good example of how far we’ve come and how far we have to go, look no further than the growing popularity of chatbots.

What are chatbots

Chatbots are computer programs that can be deployed on SMS or other messaging platforms to communicate textually with humans. They’re a perfect real-world example of the Turing Test in action. The problem is that it doesn’t take humans very long to realize that the entity they’re chatting with online isn’t human.

What chatbots can and can’t do

Most chatbots are designed to do one or two simple tasks that humans ask of them or they might be programmed to select the appropriate response to a predetermined set of frequently asked questions. More advanced programs like Amazon’s Alexa or Apple’s Siri have been programmed to respond to a wider number of questions but they still fall short of passing the Turing Test because they aren’t actually able to think as humans do. They have access to vast amounts of information that they can draw from to answer questions or perform certain tasks. What they can’t do is infer meaning from language. They can select an appropriate response to a question when certain keywords are used or when it’s worded in a way they’re programmed to recognize. But they can’t parse language as humans and take into account the context of when it was said and by whom and with what tone to know what the person is meaning.

What are they good for

More intelligent chatbots that can fool humans and pass the infamously difficult Turing Test may yet be developed but in the meantime, the chatbots that are being developed serve a purpose. They automate customer service and free up human resources by fielding the easy questions and handling the more mundane parts of the job that require less critical thinking. And many consumers prefer dealing with chatbots than having to get on the phone and be put on hold.

Mobile Technology News brought to you by biztexter.com

Source: sciencemag.org/news/2017/06/when-will-alexa-google-assistant-and-other-chatbots-finally-talk-us-real-people

#ai-chatbots, #chatbot-ai, #chatbot-customer-service, #chatbots, #mobile-marketing

The Three Biggest Mobile Marketing Mistakes Your Small Business Can Make

Mobile is the future of advertising. With more than three-quarters of American now owning smartphones, it’s become the most effective way for businesses to communicate with and market to their audience. As businesses rush to keep up with the ever-advancing mobile technology, it’s easy to make mistakes along the way. That’s inevitable. But these three mistakes are the worst of the worst and should be avoided at all costs.

Not optimizing for mobile

The year 2016 was the year mobile web traffic surpassed non-mobile web traffic. With each passing year, mobile web traffic will put distance between it and traditional web traffic. In short, more and more people are accessing the web on tiny screens as opposed to bigger ones. Despite this, there are still many business websites that are designed solely to be viewed on computers or laptops. This creates an unpleasant experience for people trying to access it from a tablet and especially a smartphone. Pinching, zooming, squinting, and waiting for slow loading times wear out smartphone users quickly and many will leave the website never to return again. Every day your website isn’t optimized for mobile is a day you’re losing potential customers. Not only do non mobile-friendly sites annoy customers, they’re more likely to be ignored by search engines like Google that utilize advanced algorithms to give preference to websites over others and one of the things they look at is mobile optimization.

Not using the SMS marketing channel

Of all the mobile marketing channels out there, SMS is the oldest and most effective and important. While some may see it as old fashioned and pass it up in favor of in-app advertising or even developing new apps, SMS marketing needs to be a part of your strategy–a big part. Texting is far cheaper than the cost to advertise in apps or to develop an app. It’s also more effective since 95% of all texts are opened and read within three minutes of being received.

Not allocating enough of your marketing budget for mobile

Mobile marketing needs to be getting the majority of your digital ad spending. Businesses will spend more than 100 billion dollars globally on mobile marketing in 2017. That accounts for just over half of all digital advertising spending. By 2020, mobile marketing will account for 75% of digital ad spending or more. Businesses are recognizing the power of mobile and any business that wants to keep up will have to do the same.

Mobile Technology News brought to you by biztexter.com

Source: techworm.net/2017/06/3-brutal-mobile-marketing-mistakes-can-wreck-business.html

 

#business-texting, #mobile-marketing, #mobile-marketing-tips, #sms-marketing, #text-message-marketing