How to make your social media strategy profitable

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Most brands are already on board with social media marketing. If nothing else, they do it because they feel they’re supposed to. But many brands aren’t seeing any monetary benefit from their social media marketing efforts and there are still brands that aren’t investing in a social media strategy because they don’t see how it can be profitable. After all, what’s the point in amassing 5,000 followers or getting x number of likes on a Facebook post if sales don’t go up as a result?

The truth is, social media marketing can be a very profitable channel if it’s done right. The following advice can help you turn your social media marketing strategy into a profitable one.

Invest money (to a reasonable degree)

A blessing and a curse with social media marketing is that it’s free to get started. It’s a blessing because you can get your feet wet without spending a cent and it’s a curse because we tend to not value things that are free. Investing money into social media marketing not only forces you to take the channel more seriously, it ensures that your social media presence is more far-reaching. You can invest in more advanced analytics tools beyond what’s included for free. You can boost posts so that people who aren’t already following your brand still see them. To truly be profitable, you’ll have to invest at least some money into social media marketing.

Have a strategy

Strategy is the operative word in social media strategy. Very few brands actually have a strategy going in. They create a page, pick a profile picture and begin posting and interacting with followers. That won’t do if your goal is to actually make a profit. You need a formally documented strategy that includes your target audience, how you plan to appeal to them, and most importantly how you’ll grow your presence over time. A content calendar should also be a part of your social media strategy.

Be consistent

If you treat social media as something you do when you have some spare time, it’s not going to be profitable. If you post daily one week, and then go a month posting once or twice a week, you won’t come across as a reliable brand. The exact amount you post is less important than the consistency. If you can only post once a day, make sure you post approximately once every single day.

Post frequently

Less isn’t more when it comes to posting across social media platforms. The more frequent your posts the more likely you are to be seen by your target audience. Returning to the previous tip however, don’t let frequency overtake the importance of consistency. Don’t post so often that you can’t keep up with the pace.

Respond quickly

A key to social media profitability is getting followers to view your brand positively. A great way to do this is to be prompt in responding to people who interact with you there whether you’re praising, asking questions, or venting about a negative experience with your brand. If you can’t check in daily to respond, then hire someone who can. A chatbot that can chat with customers on the social media platform’s messaging service may also be a wise investment.

Offer value

Followers will stop following if they don’t get anything out of the relationship. Value can come in the form of social media exclusive offers that customers can’t get through any other means or it can come in the form of entertaining or informative content that will keep them coming back for more.

Promote follower engagement

Passive followers won’t do you much good if your aim is profitability. You need your followers to be actively commenting on and sharing your content across social media platforms. Follower engagement translates to free advertising as your follower’s friends on social media will see these conversations.

Use analytics

Social media platforms already have free analytics tools for businesses to track how effective their various posts are. There are also third party analytics tools that you can pay to use that will allow you to see in more depth how effective your efforts are. Whichever tools you use, recognize that you need to look beyond vanity statistics such as the number of likes, comments, and shares because these tend to be poor indicators of profitability.

Make profitable calls-to-action

Finally and most importantly, to be profitable, you need to ask followers to spend money. There’s no way around it. So why save the most important tip for last? Because if every post is an attempt to sell products or services to followers, they’ll lose interest fast. You have to be doing all of these other things first and foremost but mix in just the right amount of calls-to-action to see monetary results as well.

Mobile Technology News brought to you by biztexter.com

Source: forbes.com/sites/jaysondemers/2017/10/05/the-10-factors-that-will-make-your-social-media-marketing-campaign-profitable/#f3fb2fe66976

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Ten Social Media Marketing Trends to Watch for in 2018

The year 2017 was a big one for social media, and there’s still three months left. Facebook came up with Instagram Stories to compete with Snapchat and their copycat approach worked as Instagram users have surpassed Snapchat users. The United States got a new president who routinely uses social media to share official policy positions. Twitter shocked the world when they announced that they were doubling their character limit to 280, flying in the face of everything Twitter stands for. The year 2018 has the potential to be just as big for social media. Here are ten social media marketing trends we expect to see in the coming year.

The emergence of augmented reality

When Apple announced their smartphone lineup for the coming year, one of the most exciting features was a more advanced processor that is fast enough to allow users to enjoy augmented reality experiences within apps. In their on-stage demo they showed this off with gaming but the technology could also have implications for social media as well. Expect social media platforms to integrate AR features in 2018.

Instagram Stories users will increase dramatically

Instagram Stories just turned one year old, but it already has 200 million monthly users (50 million more than Snapchat which has been around for 6 years). If that growth rate continues–and we predict it will–half of all Instagram users will be using Instagram Stories by the end of 2018. That’s approximately 400 million monthly users. Brands that master Instagram Stories will have a huge advantage in 2018.

Brands will invest more in influencer marketing

One thing 2017 has taught the world of social media marketing is that traditional advertising doesn’t seem to work as well with this particular channel. People don’t like self-promotion from brands on social media. Enter influencer marketing. Brands can build relationships with influencers who can promote those brands instead in a way that feels more authentic.

Generation Z will become the most important target audience

For many years now, millennials have been the primary target audience for social media marketing campaigns. That has begun to shift already in 2017 and by the end of 2018, Generation Z will undoubtedly be the most important audience for social media marketers as more and more enter the workforce and their purchasing power grows.

Brands will interact more with customers through messaging platforms

More than two-and-a-half billion people use some kind of messaging platform outside of the standard SMS protocol. The growing popularity of these social media messaging platforms combined with the advanced features that you can’t get with SMS will translate to brands making more of an effort to connect with customers through these platforms. Expect to see a big increase in chatbot spending in 2018 since brands can automate much of the communication on these platforms with chatbots.

Livestreams will become a major part of brands’ content strategy

Live streaming was just a novel gimmick at first but major brands as well as smaller ones have discovered that there’s a demand for livestream content on social media. Expect brands to incorporating livestreams into their content strategy in 2018.

Twitter will make more big changes

Twitter was one of the few social media platforms that didn’t gain as many users as they were projected to in 2017. Because the platform has stagnated, they shook things up by experimenting with doubling the 140 character limit that has defined the social media platform all these years. But they won’t stop there. Some possible changes in 2018 include selling to private investors, experimenting with a subscription-based model, and revamping advertising options.

Digital hangouts will become mainstream

Houseparty is a new video hangout platform that has already amassed one million daily users in 2017. It’s a mixture between video chat and conference calling where people can hangout digitally in the form of a group video calling. A major platform like Facebook may buy out Houseparty and make it mainstream or platforms may create their own version of the video hangout platform.

Facebook Spaces will become mainstream

Facebook Spaces is a project the social media giant has been working on for a while now. It takes the concept of digital hangouts one step further and allows friends to hang out in a virtual reality setting. Facebook already owns Oculus, the current leader in VR headsets, so they have all the pieces to take Facebook Spaces mainstream in 2018.

Social media platforms will be rethinking governance policies

Facebook made headlines last week when they announced that they would be turning over thousands of ads that were suspected of being connected to Russian meddling in the presidential election so that they could be investigated by government intelligence agencies. While some praised the move others saw potential for a misuse of power and violations of privacy. Expect social media platforms to rethink the way they handle misconduct on their platforms and expect to see a more hands on approach to dealing with misconduct.

Mobile Technology News brought to you by biztexter.com

Source: entrepreneur.com/article/300813#

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