4 Ways Machines Improve Customer Service

Every business spends time contemplating how they can improve customer service. It is an essential part of selling your product. This is especially true in a world where one upset customer can spend 15 minutes on their social media account thrashing your company, meaning you’ll lose their business as well as their friends and anyone else who may end up seeing the post. And while working with a person is still necessary in many situations when someone seeks out customer service, there have been extremely positive results from changing to a machine. With machine learning and artificial intelligence startups taking charge, machines are becoming quicker and more efficient for communication with customers. Here are 4 ways a machine can improve customer service at your company.

1. Automate repetitive tasks

The first way a machine can improve your customer service experience is by automating tasks that are necessary but don’t need an actual human to do them. For example, banks have machines that count out the money for them, so they don’t have to waste time doing that, and many pharmacies are beginning to install machines that dispense the most common prescriptions they have quickly and easily to customers. These types of machines will help improve the customer experience by decreasing the amount of time an interaction takes and by allowing the actual employees to focus more on the customer’s individual needs instead of wasting time counting pills or money.

2. Customers communicate on their own time

With the right artificial intelligence in place, you can allow customers to contact your business at any time and through any means while still getting an immediate response. An artificial intelligence platform would allow a computer to receive questions from a customer, recognize what the person is asking, and then formulate a response either asking for clarification or just answering the customer question. And while there are times a person may still prefer to speak to a representative directly, having an offline system is still extremely valuable to letting customers reach out on their own time and schedule.

3. Reduce wait times

One common complaint that customer service departments deal with on a regular basis is about the wait times. Either they had to wait to long to teach a customer service agent or it took too long for that agent to get an answer. As a business, reducing wait times often just means increasing the number of support positions, but that isn’t always realistic for a specific budget and doesn’t actually reduce the time a customer must wait in many cases. Machines, however, can help drastically improve the amount of time a customer has to wait for help. For example, T-Mobile has a service where a customer can put their name on a list to get called back later instead of having to wait on the phone for the next representative. The machine can also communicate with more customers to resolve problems using AI making it easier for real agents to focus on bigger issues that need more human and complex resolutions.

4. Increase accuracy

Another way machines are helping with customer service issues is that they are creating more accuracy. Human error is one of the biggest reasons customer service agents receive calls and texts from customers with questions about their experience with your company. However, if things are done correctly in the first place, there’s less likely to be an error. For example, a machine will copy the address a customer gives and post it directly onto a shipping label to ensure an accurate shipment. However, a human copying it over might mistakenly put one of the wrong numbers or even the wrong address in some cases. By reducing human error and increasing accuracy through machines, you are taking preventative steps to ensure your customers are happy in the beginning. The best customer service is preventative.

Mobile Technology News brought to you by biztexter.com

Source: vashonbeachcomber.com/news/new-machine-at-pharmacy-expected-to-improve-customer-service/

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How Superheros Taught Me About Customer Service

Superheros are a big deal right now. If you aren’t watching a superhero show, you’re probably at least planning to see the next movie that comes out. There are multiple series running as well as movies being made that cover pretty much every superhero you’d be interested in seeing in action. But did you know that superheroes actually have a few things to teach about customer service? Here is what I have learned.

Get the right technology

Even the superheroes that have natural abilities usually have some sort of technology equipped to focus and maintain their power. No matter how strong the superhero is, they are much more effective and confident in their abilities after they’ve gotten the best equipment and technology put on.

This applies to businesses as well. You can have the best and brightest customer service team available and still be struggling if you aren’t providing them with the right technology. Updated computer programs, access to social media, the ability to communicate through text, and even artificial intelligence will make a huge difference in the team’s ability to really get the job done right. Your team will become more efficient with help from the right artificial intelligence consultant to assist in improving your current technology.

Focus on teamwork

So many superhero movies have been about the good guys being unable to beat the bad guys by themselves. Instead, they must work as a team and work with everyone’s strengths and weaknesses separately to win. Once they’ve finally started working together as a team, they find success.

It is this way with your work environment too. Everyone has different strengths and weaknesses, so if a customer service team wants to find success, they need to work with them. If someone is really good at talking to customers or calming people down, put them on phones. If someone else is really great with social media, have them be in charge of monitoring all the sites. Another person might be great at typing but not as good in speech, and they can be responsible for typing emails and responding to customer complaints on review sites. If you tackle it as a team and focus on the strengths of each individual team member, at the end of the day, your company will see great success in customer service. If, on the other hand, you force employees to work on things they aren’t good at or comfortable with and without the help of anyone else in the office, they will not be successful in the endeavor.

The key here is that you must recognize individuals for their efforts and hard work because the truth is, some people in the office just won’t be as good as others, and those who are good deserve to be rewarded. However, making an effort as a team will also help build those who are struggling and lift them up. Just like every superhero has a power they alone can wield, they still have to work as a team to lift others during times of crisis and bring back down to earth the most powerful superheroes.

Working with the rest of the company

Superheros have learned to work not only just for the good of all men as they see fit but also with governments and agencies to get the needed information to be able to stop crime before it happens and keep it from escalating in the future. It is where they go to get most of their information. The combined effort is what makes the superhero so successful.

That is the same with your whole company working in sync together. You can have a superhero-like customer service team doing everything, but it could all crumble beneath them if the rest of the company isn’t working with them to give them the information they need to have success. Working as a team applies to your whole business just as much as it does to the customer service department.

If you can get your business to work like a successful superhero squad, you’ll do great.

Mobile Technology News brought to you by biztexter.com

Source: business2community.com/customer-experience/3-lessons-superhero-team-ups-customer-service-01945404#fZxRzi0BcgyVXSRB.97

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Marketing to Women: Get in the Game

The biggest mistake companies make when marketing to women is thinking women don’t need any special invitation to buy your products. And while that might be true in many instances, a campaign focused on women and specifically inviting them to be a customer is more effective than you might think. This is especially true of products that are more often marketed towards men such as cars, beer, motorcycles, etc. As you prepare your marketing campaign for women, here are some things to take into account.

Communicate, communicate, communicate

If there’s one thing women like, it is clear, concise communication. They need to know what it is you are selling, what they should do with it, and why it is valuable to them. This information needs to be clear in all advertising you push. This is especially true of social media ads where a customer will only see the ad for a few seconds before scrolling past it.

On top of making sure your product advertising is clear, it is essential that they are able to easily reach your company to ask questions, whether that be through social media, texting, emails, or phone. A woman who is able to easily get information about you product or service and your brick and mortar stores through text is going to appreciate it. She will be grateful to have had an easy way to communicate with your business. If it seems complicated or difficult, she will simply move on to another company and work with them instead. An artificial intelligence company can get you set up, so you can answer women’s questions day or night without actually having to staff a 24/7 customer support team.

Empowering women

Selling to a woman isn’t about making your products girly or trying to find ways to get girls to like your stuff. It is about empowering women to make their own choices and showing them that they are special. Pink tools, for example, might be great for some women, but the majority of women prefer to simply get a regular tool set. Advertising only the pink tools to women is a big mistake because there are many who just want good tools in many different colors.

The only time when this rule is not in effect is when it comes to breast cancer awareness. Both men and women respond very well to products that are pink in the name of breast cancer awareness and where part of the proceeds of the product will be donated to the cause.

Focus your advertisements on showing women leading the way while using your products or services, not as a special female product but as a product everyone uses, including powerful and strong women.

Get some women in marketing

You would be surprised how many businesses try to put together marketing campaigns for women without actually having any women helping make the decisions. Having diversity on a marketing team is always a good idea because it gives you many different perspectives and will help you figure out whether the idea is stupid or brilliant pretty quickly. It is the best way to avoid a marketing fiasco.

Do some market research

There are a couple of ways to go about your research. You can start by asking women how they feel about and are responding to the product to give you a better idea of how it can be marketed. The other thing to do is to show your advertisements to a panel of women to find out how they react to it. You’ll find that if one woman is offended about the ad, the other women will become quickly offended as well. It is easy to fix those mistakes or even try an entirely new idea. The more people who can get their eyes on the ad, the better. Just make sure they have their cell phones put away, so you don’t risk getting bad or offensive advertising out there destroying your brand.

Mobile Technology News brought to you by biztexter.com

Source: forbes.com/sites/bridgetbrennan/2017/10/30/new-to-marketing-to-women-start-here/#1f6ff4be74b6

#ai-company, #artificial-intelligence-company, #female-marketing, #marketing-to-women, #women-marketing

How to Choose the Right Marketing Opportunities

The internet is a wonderful thing because it allows companies, large and small, to reach their full audience. There are no limits to the number of people you can reach with your marketing. The problem, however, is that the internet is also so loud and full of information, sometimes it can be hard to get your message through at all let alone to the right person. That’s why it is so important that you figure out your audience.

One problem many businesses have is that they spread themselves too thin trying to use all the marketing opportunities available to them. A better approach would be to determine who your audience is and where you can find them. For example, current young adults tend to spend a lot of time on SnapChat and Instagram and are heavily influenced by Influencers. Paying a social media Influencer to promote your product on one of those platforms is going to be more effective than an ad on Facebook. By targeting your audience, you can better determine what marketing opportunities are worth your time and which ones are a waste of money.

Always use text marketing

One way to ensure you reach your audience directly is through text marketing. Your customers sign up to receive messaging from you, which means you can be sure they are your audience and want to get marketing messages from your business. Also, the average person opens a text within the first few minutes it has arrived, so your direct audience will get see your text immediately. It is the fastest, most efficient way of marketing to your current customer base.

It is also really nice to allow them to be able to communicate with you through text whenever they have questions or concerns they need quickly addressed. The only real problem is that this form of marketing only works for your current customer base. And while staying current with your regular customers is essential, you need to do other things to try and pick up new customers.

Choose up to three types of social media

Social media is one of the easiest and least expensive ways to pick up new customers. All of your customers are going to be on social media. The real question is which platforms your audience is using. Once you’ve figured out where your customers are, you can put a lot of effort into that particular platform. Many businesses try and get on every social media site out there to try and reach everyone. Not only can this be very expensive and time consuming, it likely won’t yield the results you want. Your company needs to pick up to three platforms to focus on, and make sure to keep up with them. You’ll need to place ads on that platform, run contests, post content, and most importantly, use it to provide additional customer service support.

The other thing to consider when working on social media is whether or not to work with influencers. For the younger Millennials and Generation Z, influencers are very influential. However, it is important that the marketing matches the influencer using it and is fluid with their personality. The younger generation can quickly spot a fake ad and are more likely to be turned off to the product than on if it doesn’t seem to fit quite right. The other thing to consider is that older generations tend to be more influenced by iconic, big stars such as Brad Pitt while the younger generation, on the other hand, is more likely to be influenced by influencers that have a much smaller following but are targeted more towards their personal interests. For example, if you are selling vegan products, you’d want to find some influencers in the Vegan industry that are popular as opposed to trying to get Jessica Alba to advertise it for you.

Other forms of marketing

Ultimately, social media marketing and text marketing are your two most influential forms of marketing to current and new customers. However, there are other forms of marketing such as print marketing, email marketing, and even video ads that should be considered. Make sure you carefully consider where your audience is spending their time and focus on a few of those main areas instead of trying to do everything. The quality of marketing will go down with the more you spread yourself thin, and customers will notice.

Mobile Technology News brought to you by biztexter.com

Source: forbes.com/sites/forbesagencycouncil/2017/10/16/three-reasons-your-marketing-isnt-producing-the-results-you-want/#572c6d517c7c

#choose-marketing, #marketing, #marketing-opportunities, #social-media-marketing, #text-marketing