2018 Marketing Predictions Worth Following

As the new year comes, so do all the predictions of what is to follow. This year, especially, there are a lot of predictions of what will come in the marketing world. Marketing is a huge part of any business, and even just to keep up with all the competitors, it is important to stay ahead. But what marketing predictions are worth taking a closer look? Here is a list of what 2018 has to offer.

Automation through business

The improvements to artificial intelligence in the last few years have grown dramatically to the point where most businesses have or should have some sort of artificial intelligence company they are working with to use the technology. It is no longer some distant future we all hoped we’d see but a reality. And in that reality, we are seeing amazing ways automation is working for businesses and marketing departments. AI Chatbot can answer questions and communicate with people through text, social media conversations, and chat. A business can have automation basically run their social media accounts and give recommendations on what content their audience most wants to see. Decision making is much easier with the help of machine learning recommendations. In 2018, businesses will make AI more important than ever.

Marketing with a purpose

While being political has been a bit taboo in the past, it is expected that many companies will begin to make more political stances. This is largely due to the Millennials and Generation Z who are more interested in purchasing from a business they believe has a purpose than just anyone. They want to do what is good, which means, in part, buying from a company they believe is doing good.

If you choose to get political, however, expect that there will be many social media battles fought over your stances on social media. It is better to simply post a stance and let it be without engaging one side or another too much, but be prepared for the high emotions that come with political opinions.

Creating a brand identity

More brands will start focusing on creating and sustaining a brand identity in 2018. While click bait may get a customer to your page for a moment, it ultimately will not win them over in the long run. It is important to start focusing on creating a brand identity that customers can associate your business with and that will develop more trust in their company.

Many businesses are using influencers to help create that identity and build trust with customers. It isn’t just a one time ad but a long-term relationship that will really save the day. While brand loyalty died out a bit with Millennials, it seems to be a major focus again and will continue to build up brands in the new year.

A focus on local

In 2018, you’ll see more businesses focusing their marketing efforts on local communities. People are interested in shopping with companies who care and companies who build up the community instead of large corporations who seem too big to care about the little guy. While online marketing is still important, there will be a shift in the new year to to focusing on local marketing again, something that has disappeared somewhat in the last few years as the Internet and Smartphones have thrived.

A return to traditional marketing

A lot of companies have abandoned mailers, billboards, and TV ads in the past few years for online marketing. And while using the internet to reach out to customers is still extremely important, we will see a shift back to more traditional marketing tactics in 2018 in order to try and balance a long-term relationship and short-term marketing goals again.

Online is still essential

No matter what your business, an online presence is essential. Many people aren’t even willing to visit or try a new business unless they can look them up and do research on the company first. In 2018, businesses will put a higher emphasis on online engagement but especially in finding ways to communicate with them through online platforms.

The biggest focus of marketing in 2018 will be on technology and online marketing, but there will be a newfound focus on local and traditional marketing methods that have been overlooked in the last few years.

Mobile Technology News brought to you by biztexter.com

Source: marketingweek.com/2017/12/21/marketers-predictions-2018/


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Using AI in 2018: What to Know

Artificial Intelligence is one of the hottest new trends right now because it can be used on a personal level and a business level very effectively. People have been very satisfied with their personal assistants, and companies like Apple, Amazon, and Google have been working hard to ensure they are getting better and better every day. But how are businesses using AI in 2018? Here is what you need to know.

Get your employees trained

The fact of the matter is, employees hate when things change. Most people like to get in a groove and keep doing the same thing every day because they know they are doing it right and they feel confident in the work they are doing. But when things change, people get nervous they aren’t doing it right or they struggle to learn the new technology. Keep this from being a problem in your office by training your employees on how artificial intelligence works and how it can enhance their jobs. If your employees are ready for it, it won’t be such a shock when an artificial company suddenly shows up to get the technology installed.

AI will become default customer service

What’s amazing about artificial intelligence is its ability to use natural human speech patterns and to really come off as being the same as a regular person. This is the main reason why customers don’t even realize they’ve already been interacting with artificial intelligence in many ways when they contact a business. In 2018, it is expected that artificial intelligence will become a default for how people communicate with businesses making it so live agents are able to focus on real problem solving instead of spending so much time answering repetitive questions.

Artificial intelligence use with machine learning

Machine learning is the part that makes artificial intelligence work so well because it is the part of the computer that takes in and analyzes data in real time in order to kick out a response. It is extremely powerful and will be used in 2018 for more than just answering simple questions. This type of technology can be used throughout your company to give recommendations on basic decision making. This is especially useful in a marketing department when machine learning can analyze the behaviors of your audience and tell your company the best ways to interact with your audience. It is something people have been doing for years, but it is more efficient and faster because the machine can look at more data at once and give more accurate recommendations.

Engagement on social media

Artificial intelligence is also extremely helpful with engaging with customers on social media. In 2018, you can expect more businesses to start using t his to ensure the most efficient engagement possible. It can help you determine exactly what to post on social media to drive customer engagement, and it can even offer recommendations on responses to customers who have posted on your social media accounts.

Much more personalization

If there’s one way in which we’ve already seen a progression in marketing and customer service, it is through personalization with customers. Artificial intelligence, however, makes that easier than ever. Personalizing content to the individual can be done through the analysis and breakdown that AI does. Customers will see a huge increase in the amount of personalization from businesses in the coming year as companies become more familiar with the use of artificial intelligence.

The key is that customers can expect to see AI being used more commonly by businesses in 2018 in new, innovative ways. With how quickly the technology advances, it wouldn’t be surprising to see businesses completely changing the way they run in a few short years due to the improvements from AI.

Mobile Technology News brought to you by biztexter.com

Source: martechtoday.com/cmos-guide-ais-marketing-impact-2018-207350?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost

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Top 2018 Marketing Trends


It’s nearly the end of the year, which means it is time to start strategizing for the new year. What will be your marketing techniques, and how will you compete with the competition? To get you started in the right direction, here are the top 10 2018 marketing trends.

1. Chats using more AI technology

Whether communicating through texting or online chats, expect more businesses to start incorporating more AI technology. Artificial intelligence technology has progressed significantly in the last couple of years and is continuing to improve at an amazing rate. More companies are starting using AI in communications with customers. An artificial intelligence startup can get your business set up.

2. More accurate recommendations

Machine learning can learn the behaviors of customers pretty quickly. It is the reason why advertisements have become so personalized over the years. Your company can use this technology to make valuable recommendations to customers on what they should buy and how it is applicable to their current situation. More companies will be using this type of technology in the new year.

3. Increase in augmented reality

Augmented reality is one of the hottest new things in the market right now. Companies have already been working to create more games available for augmented reality, especially since the new iPhone features have been released, but we can expect to see augmented reality ads hitting the market pretty hard in 2018.

4. The beginning of self-driving car ads

If cars are driving themselves, and customers no longer need to focus on the road, there’s more opportunity for marketing. More in-car advertising will be expected in the new year for self driving cars as they become more popular.

5. More Voice-content search optimization

More and more people are using their voice to search things through Siri, Google, Alexa, and other personal assistants. As these become the norm in every major households, you can expect more searches to start happening through voice commands instead of being typed into the box. 2018 will be the year marketers start really focusing in on optimizing for those voice searches.

6. Social media focus on Instagram

In 2018, we’ll see more of a business focus on Instagram instead of Facebook. Facebook has been the biggest advertising social media platform for years, but it is about to change. Instagram is perfect for businesses because it is the best and easiest way to create a personal relationship with customers. Plus, brands are seeing more engagement from customers on Instagram than any other platform right now, making it extremely valuable.

7. Time to start going live

When going live on social media first became a thing, customers weren’t entirely on board right away just yet. However, it has become not only a popular method of getting news to customers in real time; it is now expected by many customers. Companies who aren’t going live are falling behind, meaning the new year will be the year of live social media posts.

8. No more Twitter

While a lot of people still have and use their Twitter accounts, it hasn’t shown growth in quite some time. Most businesses and customers have started shying away from Twitter and focusing their efforts on other social media platforms such as Instagram and SnapChat. In 2018, you can expect Twitter to die completely.

9. Increased use of influencer marketing

The success rate with using influencer marketing has been phenomenal, as 95 percent of marketers who use it say it is beneficial. You can expect the use of influencers to increase next year, so it is important to figure out what to look for in an influencer and how to market your product with them.

10. Death of virtual reality marketing

As virtual reality became a hot thing among customers, businesses started to think it would become a new way to focus marketing. Unfortunately, creating the ads was extremely difficult, as it was hard to create a high-quality ad in virtual reality and it was expensive. In 2018, the virtual reality marketing sector will likely die, especially since many customers aren’t even using VR on a regular basis.

There will be a lot of changes in marketing in 2018, but if your company can keep up, then it shouldn’t be too difficult to stay ahead of the competition.

Mobile Technology News brought to you by biztexter.com

Source: entrepreneur.com/article/305047