How to make your social media strategy profitable

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Most brands are already on board with social media marketing. If nothing else, they do it because they feel they’re supposed to. But many brands aren’t seeing any monetary benefit from their social media marketing efforts and there are still brands that aren’t investing in a social media strategy because they don’t see how it can be profitable. After all, what’s the point in amassing 5,000 followers or getting x number of likes on a Facebook post if sales don’t go up as a result?

The truth is, social media marketing can be a very profitable channel if it’s done right. The following advice can help you turn your social media marketing strategy into a profitable one.

Invest money (to a reasonable degree)

A blessing and a curse with social media marketing is that it’s free to get started. It’s a blessing because you can get your feet wet without spending a cent and it’s a curse because we tend to not value things that are free. Investing money into social media marketing not only forces you to take the channel more seriously, it ensures that your social media presence is more far-reaching. You can invest in more advanced analytics tools beyond what’s included for free. You can boost posts so that people who aren’t already following your brand still see them. To truly be profitable, you’ll have to invest at least some money into social media marketing.

Have a strategy

Strategy is the operative word in social media strategy. Very few brands actually have a strategy going in. They create a page, pick a profile picture and begin posting and interacting with followers. That won’t do if your goal is to actually make a profit. You need a formally documented strategy that includes your target audience, how you plan to appeal to them, and most importantly how you’ll grow your presence over time. A content calendar should also be a part of your social media strategy.

Be consistent

If you treat social media as something you do when you have some spare time, it’s not going to be profitable. If you post daily one week, and then go a month posting once or twice a week, you won’t come across as a reliable brand. The exact amount you post is less important than the consistency. If you can only post once a day, make sure you post approximately once every single day.

Post frequently

Less isn’t more when it comes to posting across social media platforms. The more frequent your posts the more likely you are to be seen by your target audience. Returning to the previous tip however, don’t let frequency overtake the importance of consistency. Don’t post so often that you can’t keep up with the pace.

Respond quickly

A key to social media profitability is getting followers to view your brand positively. A great way to do this is to be prompt in responding to people who interact with you there whether you’re praising, asking questions, or venting about a negative experience with your brand. If you can’t check in daily to respond, then hire someone who can. A chatbot that can chat with customers on the social media platform’s messaging service may also be a wise investment.

Offer value

Followers will stop following if they don’t get anything out of the relationship. Value can come in the form of social media exclusive offers that customers can’t get through any other means or it can come in the form of entertaining or informative content that will keep them coming back for more.

Promote follower engagement

Passive followers won’t do you much good if your aim is profitability. You need your followers to be actively commenting on and sharing your content across social media platforms. Follower engagement translates to free advertising as your follower’s friends on social media will see these conversations.

Use analytics

Social media platforms already have free analytics tools for businesses to track how effective their various posts are. There are also third party analytics tools that you can pay to use that will allow you to see in more depth how effective your efforts are. Whichever tools you use, recognize that you need to look beyond vanity statistics such as the number of likes, comments, and shares because these tend to be poor indicators of profitability.

Make profitable calls-to-action

Finally and most importantly, to be profitable, you need to ask followers to spend money. There’s no way around it. So why save the most important tip for last? Because if every post is an attempt to sell products or services to followers, they’ll lose interest fast. You have to be doing all of these other things first and foremost but mix in just the right amount of calls-to-action to see monetary results as well.

Mobile Technology News brought to you by biztexter.com

Source: forbes.com/sites/jaysondemers/2017/10/05/the-10-factors-that-will-make-your-social-media-marketing-campaign-profitable/#f3fb2fe66976

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5 Tips for Stronger Customer Service

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Sometimes, having better customer service isn’t just about having all the right tools available. It is about understanding your customers and what they want from you. And while technology does make a huge impact on your ability to reach and communicate with your customer, so does the way you approach them in phone calls and texts. Here are 5 tips to follow if you want stronger customer service.

1. Consistency

When training your customer service representatives, make sure you are encouraging consistency with the brand and the way in which you respond to customers. They will start to expect a specific feeling from your company, and the consistency will do a lot for your overall brand.

2. Personalization

Teach your customer service agents to be more personal with your customers. While holding for a few minutes, have them ask about your customer’s day and share personal information. It helps your customers feel like they are talking to a real person instead of a machine, which goes a long way to helping perk up their mood. Also teach your reps to empathize with customers and their situations.

3. Fast responses

Make sure you always respond to customer inquiries immediately. Don’t make them wait any longer than necessary. With AI Chatbot, you can respond to texts immediately and give your customers a very fast answer. It is a really great way to increase speed even for customers waiting to speak on the phone because fewer customers will feel the need to call if they know they can text.

4. Make sure their accent isn’t too strong

It doesn’t matter whether or not a customer service agent has an accent, and if they are speaking another language to customers, it won’t matter at all. However, it is very difficult for customers to get what they need when they feel like the person they are talking to can’t even understand them. If customers get too frustrated, they will walk away from your company complete.

5. Respond on social media

Don’t assume that because you have phone calls or texting available that your customers won’t be interested in communicating in other ways. Get on social media and respond to customer inquiries. Make sure you look on review sites and respond to bad reviews. Not only does it help with that particular customer, but it also encourages other customers to try your service. They expect to see bad reviews, but it is great to see a company is actually doing something about it.

Mobile Technology News brought to you by biztexter.com

Source: business2community.com/social-business/social-customer-service-changing-face-business-01775978

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