5 Tips for Social Media Marketing Success

Using social media as part of your marketing strategy is no longer optional. We are at the point where customers will choose not to use your company if they can’t find you on social media pages. But just having an account open is not enough. By interacting with your customers on a regular basis, you can build relationships and ensure they remain a customer. It is also a good way to get new customers you may have never reached before. Here are 5 ways you can use social media marketing.

1. Keep everything connected

There are many different platforms for marketing to your customers that you should be using. Text marketing, email marketing, print marketing, online marketing, and social media marketing are all useful in some capacity. But having so many different platforms for reaching customers can  be confusing and may not flow together very well. Your business needs to make sure that all forms of marketing are still branded to your company and are interconnected. For example, a text marketing message could direct a customer to your website or even to your social media contest. By staying connected, you are able to reach everyone and allow your customers to reach you in whatever way they feel is easiest.

2. Get customers to generate content

Really, the best way to get new customers through social media is if you can get your customers to generate content on their personal pages. If someone else is willing to promote your business, you’ll find much more success. Of course, the best way to encourage this is to offer the best and most exciting products or service out there, but most of the time, even if the customer likes what you have to offer, they still won’t promote it on their own. You can instead run competitions where customers are expected to post something specific on their page to win. For example, a baby product company could do a cute baby contest where people have to get their friends to like their picture in order to win some free gear. This is a little more work than simply sharing content, but it also has a bigger payoff because customers will actually talk to their friends about it and about your company.

3. Don’t be afraid to use influencers

Getting an influencer to promote your brand on social media can really help bring in new customers and remind current ones of how great you are. It doesn’t have to be super famous people either. Influencers that your audience follows that have a few thousand followers may still be worth your time. Just make sure promoting your product would be natural for the influencer. If it isn’t already in their personality, their followers won’t believe it is a real promotion.

4. Ask closed ended questions

A closed ended question is a type of question that can be answered with a yes or a no. When interacting with your customers, asking an open ended question is much less likely to get a response because it requires more thought and participation from the user. However, when a user knows all they have to do is answer yes or no, they are more likely to start interacting with other customers and your business on the thread.

5. Run promotions

Another good way to reward current customers for following you while also helping build your customer base is to run promotions and giveaways through your social media pages. You can require that they share your posts. Even liking or commenting on your posts will often show up in their friends’ feeds. Another great way to get new customers is to partner up with another company and run a giveaway requiring them to like both of your social media pages in order to enter. All of these things will help you boost your customer base and increase the number of customers  following your social media pages.

Mobile Technology News brought to you by biztexter.com

Source: smallbiztrends.com/2017/04/10-tips-making-small-business-stand-social-media.html

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Making Mobile Marketing Work for You

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Over 90 percent of Americans own a mobile phone, and a large majority of those own smartphones. That’s why mobile marketing is such a great way to reach your customers. You are able to reach out to and access all of your customers at their fingertips (literally). Unfortunately, not everyone knows exactly how to get started on marketing through mobile, so here are some tips to get you started.

Keep your audience in mind

Your audience is the most important thing to consider when you choose a marketing campaign. Who is going to be buying this product, and are you trying to reach out to other audiences? If so, how will the product be received by the new audience? Most companies have a pretty easy time narrowing down their target audience, but it is essential to determine where to go next. For example, you’d do heavy social media marketing and focus on how your product helps people if you were marketing to Millennials, whereas you might focus on games and fun if you are marketing towards children.

Build up trust

Building trust is essential with any group of buyers, especially considering 60 percent of buyers do research through mobile before making a purchase, according to AdWeek. It is especially easy to do research given that the internet has hundreds of reviews on every product imaginable, and social media makes it easier than ever to ask your friends if they’ve had a good or bad experience with a company. This means you have to have transparency in your product and the ability to prove that you really are selling something worthwhile. This is especially true of expensive purchases where a customer may already doubt whether or not to take a plunge and buy the product. Make sure you are building trust on the internet instead of letting it be broken down by angry consumers.

Using the right mobile paths

Another thing to consider is whether or not you are even using the right mobile marketing techniques to reach your target audience. If you are marketing to children but all you do is post on social media, you may not ever actually reach the kids. One great way to ensure you are always getting your target audience when you are marketing to mobile is through text marketing. It is a message that is always read by customers and will get to the right person at the time you want to send it. Even better, it works for those who don’t have smartphones meaning you can reach everyone that owns a mobile phone.

Multiple device compatibility

You can easily reach more consumers when you have compatibility among multiple devices. A lot of your consumers are going to be connected most of their day, which means you can reach them through their phone, their tablet, their laptop, or even their TV. To make sure you are reaching your audience as often as possible, make sure marketing tactics are compatible across all platforms and devices.

Mobile Technology News brought to you by biztexter.com

Sources: adweek.com/news/advertising-branding/5-questions-you-should-answer-if-you-want-your-mobile-marketing-work-169586

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