How to Choose the Right Marketing Opportunities

The internet is a wonderful thing because it allows companies, large and small, to reach their full audience. There are no limits to the number of people you can reach with your marketing. The problem, however, is that the internet is also so loud and full of information, sometimes it can be hard to get your message through at all let alone to the right person. That’s why it is so important that you figure out your audience.

One problem many businesses have is that they spread themselves too thin trying to use all the marketing opportunities available to them. A better approach would be to determine who your audience is and where you can find them. For example, current young adults tend to spend a lot of time on SnapChat and Instagram and are heavily influenced by Influencers. Paying a social media Influencer to promote your product on one of those platforms is going to be more effective than an ad on Facebook. By targeting your audience, you can better determine what marketing opportunities are worth your time and which ones are a waste of money.

Always use text marketing

One way to ensure you reach your audience directly is through text marketing. Your customers sign up to receive messaging from you, which means you can be sure they are your audience and want to get marketing messages from your business. Also, the average person opens a text within the first few minutes it has arrived, so your direct audience will get see your text immediately. It is the fastest, most efficient way of marketing to your current customer base.

It is also really nice to allow them to be able to communicate with you through text whenever they have questions or concerns they need quickly addressed. The only real problem is that this form of marketing only works for your current customer base. And while staying current with your regular customers is essential, you need to do other things to try and pick up new customers.

Choose up to three types of social media

Social media is one of the easiest and least expensive ways to pick up new customers. All of your customers are going to be on social media. The real question is which platforms your audience is using. Once you’ve figured out where your customers are, you can put a lot of effort into that particular platform. Many businesses try and get on every social media site out there to try and reach everyone. Not only can this be very expensive and time consuming, it likely won’t yield the results you want. Your company needs to pick up to three platforms to focus on, and make sure to keep up with them. You’ll need to place ads on that platform, run contests, post content, and most importantly, use it to provide additional customer service support.

The other thing to consider when working on social media is whether or not to work with influencers. For the younger Millennials and Generation Z, influencers are very influential. However, it is important that the marketing matches the influencer using it and is fluid with their personality. The younger generation can quickly spot a fake ad and are more likely to be turned off to the product than on if it doesn’t seem to fit quite right. The other thing to consider is that older generations tend to be more influenced by iconic, big stars such as Brad Pitt while the younger generation, on the other hand, is more likely to be influenced by influencers that have a much smaller following but are targeted more towards their personal interests. For example, if you are selling vegan products, you’d want to find some influencers in the Vegan industry that are popular as opposed to trying to get Jessica Alba to advertise it for you.

Other forms of marketing

Ultimately, social media marketing and text marketing are your two most influential forms of marketing to current and new customers. However, there are other forms of marketing such as print marketing, email marketing, and even video ads that should be considered. Make sure you carefully consider where your audience is spending their time and focus on a few of those main areas instead of trying to do everything. The quality of marketing will go down with the more you spread yourself thin, and customers will notice.

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3 Tips for Influencer Marketing


The Internet has made it easier and harder to reach your customers all at once. On one hand, there are an infinite number of ways to reach them, but on the other hand, that means you sometimes have to spread yourself thin if you really want to reach people. Just like text marketing, you can always count on influencer marketing. 94% of marketers who used it last year said they thought it was effective, which means you should consider upping your budgets for it this year. It is a really great way to drive specific audiences to your product or service. Here are three tips to follow with that increased budget.

1. Use Instagram

One of the best social media sites to use influencer marketing on is Instagram because it allows people to post photos of themselves using your product or service while giving a description of it. Plus, people are more likely to follow celebrities of sorts on there than any other site in order to really get to know their customers.You can also use text marketing to send messages to your customers letting them know about specific ad campaigns you are running with that particular person.

2. Social media videos

Sometimes, a quick picture of your product and a shout out to you is enough, but videos are also very successful. Customers want to see what they are getting, and if it is someone they trust showing them exactly how it works in a video, they are more likely to try it for themselves. Videos are especially helpful when you are selling a more complicated concept that needs to be explained.

3. Pick the right people

One thing you need to remember is that a celebrity may not necessarily fit the bill just because your customers follow them. It needs to fit with that person’s brand and feel true to their natural character on social media. If it doesn’t fit with their character, their followers will call it fake and move on instead of actually considering using it themselves.

It is also important to note that just because you don’t know who somebody is doesn’t mean they are not important to your audience. Influencer marketing isn’t just about getting A-list celebrities anymore. It is about picking anyone who has a large following and using them to advertise your stuff.

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Online and Self Service: The New Customer Experience


Anyone who has been to the store over this holiday season may have noticed store traffic has been decreasing drastically. It was especially apparent to me on Black Friday as I walked around the stores and realized people just don’t like to go to the store anymore when they can shop from home in their PJs while watching football. They don’t want to deal with lines and people unless absolutely necessary, which is something your business needs to consider. The future of your customer’s experience is online and with self-service. Not only that, but they expect your business to run as smoothly and efficiently in stores as they do online and through self service options. Here are some of the things you can do to achieve this new customer experience.

Speedy devils

One thing you will notice is that people like purchasing online because they have infinite amounts of time to decide whether or not they want an item (or which one they really want), but once they decide to make the purchase, they can do it in seconds. It truly is a very quick and efficient way to do business. While in the store, customers want to experience the same kind of speed. Make sure interactions are quick and efficient, so customers can get what they want as quickly as possible. But don’t make them feel rushed to get through the store either.

One way to do this is to give tablets to all employees that they can use to search for any information they don’t know off hand and can checkout the customer whenever they are ready to go. It is a concept Though you definitely want registers available still, having your employees around the store capable will help increase speed and efficiency of conversations and transactions. Also, allowing for two-way text marketing will let your customers communicate with you in whatever way they feel most comfortable.

Personalized accounts

Your customer needs to have a personalized account with your business. Whether they do their business all online or in person, they should be able to easily transfer it over to the other option and still have all their preferences and histories available to them. This can be done with a loyalty card, or even just a phone number that keeps all the information tied together.

Whatever you decide to do, make it so your customers are able to have an amazing experience regardless of whether they choose to shop in stores or online.

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How Small Businesses Should Focus Their Marketing



Small businesses usually don’t have a lot of extra cash to spend but still need to market to their customers. Still, it is important for every business. Mobile marketing is the best option for small businesses because it is much less expensive than other forms of marketing and it is the best way to contact customers on a regular basis. As mobile marketing is constantly changing, your business needs to stay on top of the trends and focus on the most important aspects. Here are the top mobile marketing trends small businesses should stay on top of.

Social media marketing

While you can pay to promote ads, you can actually run an entire social media campaign without spending any money. Customers already expect you to have a social media presence, so starting by just making sure your business can be found on Facebook, Twitter, Instagram, and even Pinterest is a good start. After all the accounts have been set up, start posting to try and get followers. People on social media like to talk about themselves, so suggests starting meaningful conversations to get customers involved. Another really great way to increase your number of followers is to partner with another small business to do a giveaway where people can enter by tagging a friend in the post and liking both business’ pages. It will automatically promote your post on those customers’ pages and their friends will see and enter if they are also interested in winning some free stuff.

Text marketing

Over three quarters of the world’s smartphones are SMS-enabled, and that number is much higher in America where almost everyone owns a smartphone with texting capabilities. On top of that, customers are more likely to open a text than an email, and texts are often read within a few minutes. By texting your audience, you are able to get a hold of them quickly and easily.

One of the great parts of texting campaigns is that current technology now allows for two-way texting and AI chatbots to respond and answer questions automatically. It is something the consumer wants because they would prefer to get an answer immediately instead of having to wait for a customer service rep to get to them, and it is something your business wants because it saves a lot of time for employees if they don’t have to answer repetitive questions.

To get more customer signed up with text marketing, you should run campaigns to offer a discount upon signing up for text alerts or allow them to get rewards through texts. Also, most customers are happy to sign up when they realize they will be able to text in their questions instead of having to call customer service.

A mobile app

One thing that is becoming fairly popular for small businesses is to create an app. It is important that you figure out whether or not your business needs a mobile app before launching one. If it is unnecessary and wasteful, your customers will be annoyed that they downloaded the app and may be annoyed with your business for making them do something wasteful. However, an app that lets customers order food online, track their spending, remembers favorite orders, or even tracks orders may be useful enough to a customer that they want to download it.

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4 Mobile Marketing Strategy Tips

There are a variety of different ways you can reach your audience through mobile, and given that smartphones have taken over, it is a good idea to make sure mobile marketing is at the top of your list. The real question is how to reach your customers and how to make sure you are giving them what they want. Here are 4 mobile marketing strategy tips to follow as you get started or even if you are just reinventing your company’s strategy.

Audience, audience, audience

The first and most important step when determining a mobile marketing strategy is to think of who your audience is. Though it would be nice if you could sell to anyone and everyone, the truth is, there is going to be a target market that is most likely interested in your product or service. It is important to figure out who that audience is and how you can best reach them. One bad example of this would be when JC Penney decided to stop offering coupons and instead focus on just having cheaper prices. It lost a ton of sales because it forgot to factor in that their audience wanted the rush of feeling like they got a good deal through a coupon. If you are not sending mobile coupons to customers who want them, then you are missing out on a huge part of your potential market audience.

Always use SMS

Communicating through text messaging with your customer is one of the most effective ways to reach them. According to Entrepreneur, 95 percent of customers who are a part of your texting platform will open and read your text message to them within 3 minutes of it being sent. There are no other ways of communicating with your client that are going to reach your client more directly than that. We all know the biggest challenge in marketing is actually getting the information to the customer, so text messaging might be the way your company can accomplish that.

Mobile coupons

Though it may not apply in every industry, mobile coupons are a powerful way of reaching out to current customers and bringing in new ones. With so much technology out there, customers hate having to actually print off a coupon or cut it out of a magazine. They will opt to just not try a new product or service over having to physically get and use a coupon. Mobile coupons provide a bridge between the old way of doing things and the new way. Customers are still getting what they want in a more convenient way.

Mobile websites

The biggest mistake a company can make when starting a new marketing campaign is to ignore their website. Most companies assume their website is fine the way it is, and oftentimes, they don’t even check it on mobile to see what it looks like. A lot of people are doing research about which companies to use through their smartphones, so they need to be able to check out your website from mobile and see that it functions well.

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