Why SMS Needs to be at the Center of Your Mobile Marketing Strategy

Smartphones and tablets have changed virtually everything about our day-to-day lives. It’s changed the way we plan and coordinate our schedules through calendar and other productivity-based applications. It’s changed the way we socialize by revolutionizing social media platforms and the way we use them. It’s even changed the way we communicate with family and friends to the ease of video and wi-fi calling solutions. So it’s no surprise that mobile technologies are also changing the way that consumers interact with their favorite brands and companies.

Businesses big and small are reallocating their marketing budgets to make sure they’re communicating with their customers across their favorite channels. Though mobile technology is constantly advancing and there are always new ways to communicate via mobile, the one that has really stood the test of time and remained at the center of companies’ mobile marketing efforts is SMS (or texting). Here’s why.

It’s the most reliable

Not all mobile phones are smartphones. Some aren’t connected to the internet and can’t have apps installed. But nearly all mobile phones can send and receive texts. Of all the mobile channels, SMS is the one that is the most likely to work for every customer.

Not only does SMS work with most phones, they’re more likely to be received. Push notifications through apps can be turned off the moment a user installs the app. Mobile optimized emails (though more likely to be read than regular emails) still aren’t as good as texts because many email services filter out promotional emails as junk and they’re never seen yet alone read. Texts, on the other hand, have a 98% open rate so it’s almost guaranteed that the recipient will receive and read the message.

SMS is a doorway

A perceived weakness of text messaging as a marketing channel is actually a strength. Most cell phone service providers limit texts to 160 characters. But a text message can include a link that is a portal to other interactive mobile content. Simply put, text messages can be used to link customers to mobile-optimized websites, video content, and social media pages. Another benefit to the 160 character limit is that it forces businesses to be concise and direct and carefully consider the absolute best way to convey a message. Many emailed messages lack the power of a carefully worded text because of the longer format.

The top brands like Coca Cola recognize the power of SMS marketing and have been known to spend up to 70% of their mobile marketing budget on texting. If you’re considering expanding on your mobile marketing efforts, SMS needs to play a central role.

Mobile Technology News brought to you by biztexter.com

Source: bandt.com.au/opinion/importance-sms-successful-mobile-marketing-campaign

#business-texting, #mobile-marketing, #mobile-marketing-strategies, #mobile-marketing-tips, #sms-marketing, #text-message-marketing

Making Mobile Marketing Work for You

mobilemarketing4

Over 90 percent of Americans own a mobile phone, and a large majority of those own smartphones. That’s why mobile marketing is such a great way to reach your customers. You are able to reach out to and access all of your customers at their fingertips (literally). Unfortunately, not everyone knows exactly how to get started on marketing through mobile, so here are some tips to get you started.

Keep your audience in mind

Your audience is the most important thing to consider when you choose a marketing campaign. Who is going to be buying this product, and are you trying to reach out to other audiences? If so, how will the product be received by the new audience? Most companies have a pretty easy time narrowing down their target audience, but it is essential to determine where to go next. For example, you’d do heavy social media marketing and focus on how your product helps people if you were marketing to Millennials, whereas you might focus on games and fun if you are marketing towards children.

Build up trust

Building trust is essential with any group of buyers, especially considering 60 percent of buyers do research through mobile before making a purchase, according to AdWeek. It is especially easy to do research given that the internet has hundreds of reviews on every product imaginable, and social media makes it easier than ever to ask your friends if they’ve had a good or bad experience with a company. This means you have to have transparency in your product and the ability to prove that you really are selling something worthwhile. This is especially true of expensive purchases where a customer may already doubt whether or not to take a plunge and buy the product. Make sure you are building trust on the internet instead of letting it be broken down by angry consumers.

Using the right mobile paths

Another thing to consider is whether or not you are even using the right mobile marketing techniques to reach your target audience. If you are marketing to children but all you do is post on social media, you may not ever actually reach the kids. One great way to ensure you are always getting your target audience when you are marketing to mobile is through text marketing. It is a message that is always read by customers and will get to the right person at the time you want to send it. Even better, it works for those who don’t have smartphones meaning you can reach everyone that owns a mobile phone.

Multiple device compatibility

You can easily reach more consumers when you have compatibility among multiple devices. A lot of your consumers are going to be connected most of their day, which means you can reach them through their phone, their tablet, their laptop, or even their TV. To make sure you are reaching your audience as often as possible, make sure marketing tactics are compatible across all platforms and devices.

Mobile Technology News brought to you by biztexter.com

Sources: adweek.com/news/advertising-branding/5-questions-you-should-answer-if-you-want-your-mobile-marketing-work-169586

#marketing-tips, #marketing-to-phones, #mobile-marketing, #mobile-marketing-tips, #smartphone-marketing, #text-marketing