Marketing Tips for a Successful Holiday Season

In most industries, the holiday season is the most profitable time of the year. Businesses work all year to have a holiday marketing strategy in place by November. Holiday marketing has changed quite a bit over the years and many businesses are still trying to use outdated tactics. If your business is part of an industry that depends on the holiday season for success, then the following tips can help you prepare your marketing strategy for the holidays.

Start now

The holiday shopping season has typically begun the day after Thanksgiving but in recent years many stores are opening their doors on the evening of Thanksgiving Day. It’s not uncommon to see businesses setting up their Christmas displays on the first of November immediately after Halloween has passed. By late summer early fall you should already be thinking ahead towards the holiday season. Make sure you’re stocking up on merchandise that’s sure to be a big seller and hire seasonal help if needed.

Target separate events

Don’t make the mistake of lumping all of the holidays into one. Christmas and New Years are the two big ones but Kwanzaa and Hanukkah might be big in your area as well depending on demographics. Don’t forget to take into account days that might be significant just locally like the last day of the semester for school kids. Each of these are separate days that can be used for special sales or events to get more foot traffic and boost sales. In addition to holding separate sales, approach each of them differently since they apply to different demographics with different interests.

Use mobile marketing

Mobile marketing is one of the most effective channels you have to reach customers during the holidays and throughout the year. If you don’t already have an SMS campaign, start one. It’s a great way to build a loyal customer base and reward them for being your customers. SMS is also ideal for time sensitive communications like flash sales or new stock of a popular item that has sold out during a big sale since 90% of text messages are opened and read within three minutes of being received. You can take advantage of geolocation technology built into every phone by sending push notifications to customers who get within a certain distance of your business.

Carry over into January

Sales don’t have to drop off completely after New Year’s day. If you have leftover stock from your holiday sales, you can use January as a month to sell of that extra stock at a steep discount. January is a time for New Year’s resolutions and back to school as well so think about how you can use these to your advantage to stay profitable even after the holiday season is officially over.

Mobile Technology News brought to you by biztexter.com

Source: huffingtonpost.com/entry/4-small-business-marketing-tips-for-a-successful-2017_us_59a6b3d9e4b05fa16286be78

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How to Salvage a Failing Marketing Strategy

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When a marketing strategy isn’t giving you the results you want, you may be tempted to just scrap it and start over. While that may often be the best course of action, many failed marketing campaigns can be saved if you’re willing to go back to the drawing board and try some new things. Here are a few tips for salvaging a marketing strategy that has so far been failing you.

Be patient

Depending on the strategy (some should produce near-immediate results while strategies that involve content marketing can take much longer) you may just need to be patient. If you only just rolled out your new content marketing schedule and you aren’t seeing improved numbers, it may just need a few more weeks or even months to start producing the results you want.

Find ways to differentiate it

Depending on your company’s niche, you may be trying to market in an overly crowded marketplace. It could be that your message is too similar to other brands’. It may take a lot of thinking, but you can eventually come up with a brand message that’s different enough from everyone else’s to really stand out.

Sweeten the deal

If your marketing strategy entails some kind of special offer, it may be that the special offer isn’t special enough. This is a fine line of course because too good a deal can bankrupt you or lead to so much interest you can’t meet demand and upset your customers. Carefully consider if you can afford to make your deal better.

Narrow in on a more specific audience

A common marketing mistake is trying to target too wide an audience. It may seem counter-intuitive but you actually want to target a smaller audience with more relevant advertising than a wider audience with less relevant advertising. Everything from the channels you’re using to the tone you’re adopting can be adjusted to better fit your target audience.

Segment and test your strategy

It may be that just one aspect of your marketing strategy isn’t working. To find the source of your problems you’ll have to segment and AB test. You can stop all efforts on one social media platforms to see how the other stands up on it’s own. You can test one version of a landing page against another version.

Unify your efforts

Regardless of how many channels you’re using, you need certain uniform elements to tie them together. If all of the smaller parts aren’t contributing to a greater whole, you need to revisit those parts individually to see how you can get them to work better together. A foolproof way to do this is to make sure you’re integrating various channels. Your text messages should link recipients to your mobile site and your social media pages, your mobile site should direct people to your social media profiles and tell visitors how to sign up to receive text messages and your social media pages should encourage people to opt-in to your SMS loyalty program and to visit your mobile site.

Last resort

A new strategy is always an option you can go to as a last resort. If you’ve given it time and tried the other tips mentioned above, it may be time to find a new angle, a new channel, or an entirely new brand message.

Mobile Technology News brought to you by biztexter.com

Source: entrepreneur.com/article/298641

 

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How to Use SMS and Email Marketing Strategies in Tandem

When email first came on the scene, it was the hottest thing in marketing since the television. But the numbers for email marketing don’t look as good as they used to. Now it’s overdone and 80% of all emails sent are never even opened, let alone read. Email providers started automatically filtering out spam mail and the effectiveness of email marketing took a hit. More recently, SMS, or text messaging, has become the new email. The open rates for text messages is even higher (98%) than email’s open rates were at the very beginning and it’s the preferred method of communication for the majority of people, especially younger people.

If SMS is so great, you may be wondering why email marketing should even be invested in at all. There are actually several reasons to continue with email marketing and the effectiveness of both email and SMS marketing can be improved when they’re used in connection with each other.

Different strengths and weaknesses

The SMS protocol limits the length of text messages to 160 characters. While your actual message can be longer than this, the cell phone provider will break this message into smaller messages of 153 characters with no regard to the break in sentences. Texts messages may be incoherent if they break off mid-word. The 160 character limit is perfect for mobile offers, order statuses, and quick announcements but it won’t work for all messages.

Email on the other hand is a great way to send longer form messages such as newsletters or catalogues.

Texting’s lower annoyance threshold

People are generally less annoyed by promotional emails than texts because they’re easier to ignore and you can send hundreds of ignored message to the trash folder with a couple of clicks. And make no mistake, more of your emails will be deleted unread than text messages. But there is a benefit to this as well. With SMS you’re much more limited in how many texts you want to send per month with most recommending so send no more than about 8. Much more than that and you start to get a lot of opt-outs. By using email marketing, you can send more messages and leave only the very most important to SMS.

Divide and conquer

Email can be a great channel for growing your SMS opt-ins and SMS can be a great channel for getting more email opt-ins. By diversifying your channels you increase the audience for both. There will be some who prefer one over the other and there will be some who like to receive both. A good strategy is to include some exclusive offers/content for both so that you can’t get everything by just subscribing to one channel.

Mobile Technology News brought to you by biztexter.com

Source: business2community.com/email-marketing/using-sms-part-email-marketing-strategy-01889822#KWPihXOL2CkRYVLE.97

 

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The Three Biggest Mobile Marketing Mistakes Your Small Business Can Make

Mobile is the future of advertising. With more than three-quarters of American now owning smartphones, it’s become the most effective way for businesses to communicate with and market to their audience. As businesses rush to keep up with the ever-advancing mobile technology, it’s easy to make mistakes along the way. That’s inevitable. But these three mistakes are the worst of the worst and should be avoided at all costs.

Not optimizing for mobile

The year 2016 was the year mobile web traffic surpassed non-mobile web traffic. With each passing year, mobile web traffic will put distance between it and traditional web traffic. In short, more and more people are accessing the web on tiny screens as opposed to bigger ones. Despite this, there are still many business websites that are designed solely to be viewed on computers or laptops. This creates an unpleasant experience for people trying to access it from a tablet and especially a smartphone. Pinching, zooming, squinting, and waiting for slow loading times wear out smartphone users quickly and many will leave the website never to return again. Every day your website isn’t optimized for mobile is a day you’re losing potential customers. Not only do non mobile-friendly sites annoy customers, they’re more likely to be ignored by search engines like Google that utilize advanced algorithms to give preference to websites over others and one of the things they look at is mobile optimization.

Not using the SMS marketing channel

Of all the mobile marketing channels out there, SMS is the oldest and most effective and important. While some may see it as old fashioned and pass it up in favor of in-app advertising or even developing new apps, SMS marketing needs to be a part of your strategy–a big part. Texting is far cheaper than the cost to advertise in apps or to develop an app. It’s also more effective since 95% of all texts are opened and read within three minutes of being received.

Not allocating enough of your marketing budget for mobile

Mobile marketing needs to be getting the majority of your digital ad spending. Businesses will spend more than 100 billion dollars globally on mobile marketing in 2017. That accounts for just over half of all digital advertising spending. By 2020, mobile marketing will account for 75% of digital ad spending or more. Businesses are recognizing the power of mobile and any business that wants to keep up will have to do the same.

Mobile Technology News brought to you by biztexter.com

Source: techworm.net/2017/06/3-brutal-mobile-marketing-mistakes-can-wreck-business.html

 

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Why SMS Needs to be at the Center of Your Mobile Marketing Strategy

Smartphones and tablets have changed virtually everything about our day-to-day lives. It’s changed the way we plan and coordinate our schedules through calendar and other productivity-based applications. It’s changed the way we socialize by revolutionizing social media platforms and the way we use them. It’s even changed the way we communicate with family and friends to the ease of video and wi-fi calling solutions. So it’s no surprise that mobile technologies are also changing the way that consumers interact with their favorite brands and companies.

Businesses big and small are reallocating their marketing budgets to make sure they’re communicating with their customers across their favorite channels. Though mobile technology is constantly advancing and there are always new ways to communicate via mobile, the one that has really stood the test of time and remained at the center of companies’ mobile marketing efforts is SMS (or texting). Here’s why.

It’s the most reliable

Not all mobile phones are smartphones. Some aren’t connected to the internet and can’t have apps installed. But nearly all mobile phones can send and receive texts. Of all the mobile channels, SMS is the one that is the most likely to work for every customer.

Not only does SMS work with most phones, they’re more likely to be received. Push notifications through apps can be turned off the moment a user installs the app. Mobile optimized emails (though more likely to be read than regular emails) still aren’t as good as texts because many email services filter out promotional emails as junk and they’re never seen yet alone read. Texts, on the other hand, have a 98% open rate so it’s almost guaranteed that the recipient will receive and read the message.

SMS is a doorway

A perceived weakness of text messaging as a marketing channel is actually a strength. Most cell phone service providers limit texts to 160 characters. But a text message can include a link that is a portal to other interactive mobile content. Simply put, text messages can be used to link customers to mobile-optimized websites, video content, and social media pages. Another benefit to the 160 character limit is that it forces businesses to be concise and direct and carefully consider the absolute best way to convey a message. Many emailed messages lack the power of a carefully worded text because of the longer format.

The top brands like Coca Cola recognize the power of SMS marketing and have been known to spend up to 70% of their mobile marketing budget on texting. If you’re considering expanding on your mobile marketing efforts, SMS needs to play a central role.

Mobile Technology News brought to you by biztexter.com

Source: bandt.com.au/opinion/importance-sms-successful-mobile-marketing-campaign

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Making Mobile Marketing Work for You

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Over 90 percent of Americans own a mobile phone, and a large majority of those own smartphones. That’s why mobile marketing is such a great way to reach your customers. You are able to reach out to and access all of your customers at their fingertips (literally). Unfortunately, not everyone knows exactly how to get started on marketing through mobile, so here are some tips to get you started.

Keep your audience in mind

Your audience is the most important thing to consider when you choose a marketing campaign. Who is going to be buying this product, and are you trying to reach out to other audiences? If so, how will the product be received by the new audience? Most companies have a pretty easy time narrowing down their target audience, but it is essential to determine where to go next. For example, you’d do heavy social media marketing and focus on how your product helps people if you were marketing to Millennials, whereas you might focus on games and fun if you are marketing towards children.

Build up trust

Building trust is essential with any group of buyers, especially considering 60 percent of buyers do research through mobile before making a purchase, according to AdWeek. It is especially easy to do research given that the internet has hundreds of reviews on every product imaginable, and social media makes it easier than ever to ask your friends if they’ve had a good or bad experience with a company. This means you have to have transparency in your product and the ability to prove that you really are selling something worthwhile. This is especially true of expensive purchases where a customer may already doubt whether or not to take a plunge and buy the product. Make sure you are building trust on the internet instead of letting it be broken down by angry consumers.

Using the right mobile paths

Another thing to consider is whether or not you are even using the right mobile marketing techniques to reach your target audience. If you are marketing to children but all you do is post on social media, you may not ever actually reach the kids. One great way to ensure you are always getting your target audience when you are marketing to mobile is through text marketing. It is a message that is always read by customers and will get to the right person at the time you want to send it. Even better, it works for those who don’t have smartphones meaning you can reach everyone that owns a mobile phone.

Multiple device compatibility

You can easily reach more consumers when you have compatibility among multiple devices. A lot of your consumers are going to be connected most of their day, which means you can reach them through their phone, their tablet, their laptop, or even their TV. To make sure you are reaching your audience as often as possible, make sure marketing tactics are compatible across all platforms and devices.

Mobile Technology News brought to you by biztexter.com

Sources: adweek.com/news/advertising-branding/5-questions-you-should-answer-if-you-want-your-mobile-marketing-work-169586

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