SMS still King when it comes to ROI

All the data suggests that when it comes to how to allocate your mobile marketing funds, SMS marketing needs to remain at the center. The first text message was sent in December of 1992 via computer. By the mid 90’s cellular phones began to be designed with text messaging capability but adoption of the technology was still slow with the average cell phone user sending just .4 texts per billing cycle. In 2017, Americans collectively will send several billions texts each day. Despite the growing popularity of messaging services like WhatsApp and Facebook Messenger, SMS remains the preferred way to send and receive short text messages. So while it’s the original and oldest mobile marketing channel in existence, it’s not slowing down any time soon. SMS marketing spending continues to increase each year and for good reason.

The cost of text messaging

One of the reasons text message marketing remains so popular is because it’s inexpensive. Bulk SMS providers charge just a few pennies per text and the more texts you send the lower that cost per text usually is. In addition to paying per text, you can pay to have a short code (a five or six digit number that customers send a text to in order to opt-in to receive texts) and a registered keyword (the word customers must text to the short code in order to opt in). All told, you can send hundreds or even thousands of texts per month for around $100 or $200 per month depending on the platform used and the number of keywords and other features.

It works

Not only is it inexpensive but it’s extremely effective. Text messages have an open rate of about 98%. In other words, for every 100 recipients of your text message, 98 of them will at least open the text (90% within three minutes of receiving it). That 98% open rate is especially effective when compared to email’s open rate of 20%.

Coupons sent via text are also more effective with a redemption rate of around 10%. Print coupons are only redeemed about .5% of the time and emailed coupons are only redeemed about 3% of the time.

Though texts are limited by the number of characters that can be sent at one time, those characters can be a hyperlink to a website. When links are included in text messages, they’re clicked on approximately one third of the time. That’s ten times more than included links in emails are clicked on by recipients.

In conclusion

The relatively low cost combined with insanely high open and click-through rates make SMS marketing a no-brainer. If your budget is tight and you have to choose between SMS marketing and other mobile channels such as in-app advertising or banner ads for mobile sites, SMS marketing should get the funds every time.

Mobile Technology News brought to you by biztexter.com

Source: zeebiz.com/companies/news-sms-still-generates-the-maximum-roi-for-advertisers-in-digital-marketing-today-17538

#business-texting, #customer-service-texting, #mobile-marketing, #sms-marketing, #text-message-marketing

Why SMS Needs to be at the Center of Your Mobile Marketing Strategy

Smartphones and tablets have changed virtually everything about our day-to-day lives. It’s changed the way we plan and coordinate our schedules through calendar and other productivity-based applications. It’s changed the way we socialize by revolutionizing social media platforms and the way we use them. It’s even changed the way we communicate with family and friends to the ease of video and wi-fi calling solutions. So it’s no surprise that mobile technologies are also changing the way that consumers interact with their favorite brands and companies.

Businesses big and small are reallocating their marketing budgets to make sure they’re communicating with their customers across their favorite channels. Though mobile technology is constantly advancing and there are always new ways to communicate via mobile, the one that has really stood the test of time and remained at the center of companies’ mobile marketing efforts is SMS (or texting). Here’s why.

It’s the most reliable

Not all mobile phones are smartphones. Some aren’t connected to the internet and can’t have apps installed. But nearly all mobile phones can send and receive texts. Of all the mobile channels, SMS is the one that is the most likely to work for every customer.

Not only does SMS work with most phones, they’re more likely to be received. Push notifications through apps can be turned off the moment a user installs the app. Mobile optimized emails (though more likely to be read than regular emails) still aren’t as good as texts because many email services filter out promotional emails as junk and they’re never seen yet alone read. Texts, on the other hand, have a 98% open rate so it’s almost guaranteed that the recipient will receive and read the message.

SMS is a doorway

A perceived weakness of text messaging as a marketing channel is actually a strength. Most cell phone service providers limit texts to 160 characters. But a text message can include a link that is a portal to other interactive mobile content. Simply put, text messages can be used to link customers to mobile-optimized websites, video content, and social media pages. Another benefit to the 160 character limit is that it forces businesses to be concise and direct and carefully consider the absolute best way to convey a message. Many emailed messages lack the power of a carefully worded text because of the longer format.

The top brands like Coca Cola recognize the power of SMS marketing and have been known to spend up to 70% of their mobile marketing budget on texting. If you’re considering expanding on your mobile marketing efforts, SMS needs to play a central role.

Mobile Technology News brought to you by biztexter.com

Source: bandt.com.au/opinion/importance-sms-successful-mobile-marketing-campaign

#business-texting, #mobile-marketing, #mobile-marketing-strategies, #mobile-marketing-tips, #sms-marketing, #text-message-marketing

How to Become an SMS Marketing Expert in Just Six Steps

If you’ve never tried to use SMS marketing before for your business, it can be pretty daunting—especially if you’re not very tech savvy. But text message marketing is relatively simple to get started with. Of course you won’t be an expert right away but by following these six steps, you’ll be well on your way.

Have a goal in mind

A surprising number of businesses start an SMS marketing campaign because they see other businesses doing it and assume it’s just something they need to do. While it is true that you need an SMS marketing channel in this day and age, it won’t be effective if your only reason for starting it is because everyone else is doing it. You need to have a specific goal or goals in mind. What do you want your SMS campaign to accomplish for your business?

Know your audience

Ideally your audience is everyone since you want your business to grow as large as possible. But your real audience is your loyal customer base who’ve opted in to receive text messages from your company. If you want them to keep receiving and reading your texts, you have to make them relevant. To do that, you’ll need to know everything you can about them. Depending on what products or services you offer, your audience may be more diverse. In that case, you may want to consider dividing your database by demographic so you’re sending the right messages to the right people.

Keep it short

SMS stands for short message service. Texts are meant to be short and customers will quickly lose patience with long-winded texts that their service providers may separate into several smaller texts. Your entire message needs to include a call to action and fit into the body of a single text.

Think about timing

In addition to being relevant, your text needs to be timely. Obviously you don’t want to text too frequently, too late at night or too early in the morning since it will annoy your customers. It’s also important to think about what time of day your audience will be most receptive to that particular message you’re sending. For instance, customers will be craving ice cream the most during the hottest part of the day so it’s the ideal time to send a deal on ice cream.

Study metrics

Whatever your goal was for a particular text message, did you achieve it or get close? If you included a link in your text, what percentage of recipients clicked on it. If you offered a coupon, how many redeemed it. It’s important to look at various metrics to get a sense of what’s working and what isn’t.

Keep adapting

This last step never ends. You should never stop working to improve your strategy. As you continue to create and send texts, then study the results, it will be clear which kinds of offers and messages resonate most with customers. Your job is to continually fine tune your strategy so you’re always building your database of phone numbers you can text.

Mobile Technology News brought to you by biztexter.com

Source: business2community.com/marketing/beginners-guide-mobile-marketing-01844092#XfWGFIwEDxH2U25m.97

#business-texting, #mobile-marketing, #sms-marketing, #sms-marketing-tips, #text-message-marketing

Online and Self Service: The New Customer Experience

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Anyone who has been to the store over this holiday season may have noticed store traffic has been decreasing drastically. It was especially apparent to me on Black Friday as I walked around the stores and realized people just don’t like to go to the store anymore when they can shop from home in their PJs while watching football. They don’t want to deal with lines and people unless absolutely necessary, which is something your business needs to consider. The future of your customer’s experience is online and with self-service. Not only that, but they expect your business to run as smoothly and efficiently in stores as they do online and through self service options. Here are some of the things you can do to achieve this new customer experience.

Speedy devils

One thing you will notice is that people like purchasing online because they have infinite amounts of time to decide whether or not they want an item (or which one they really want), but once they decide to make the purchase, they can do it in seconds. It truly is a very quick and efficient way to do business. While in the store, customers want to experience the same kind of speed. Make sure interactions are quick and efficient, so customers can get what they want as quickly as possible. But don’t make them feel rushed to get through the store either.

One way to do this is to give tablets to all employees that they can use to search for any information they don’t know off hand and can checkout the customer whenever they are ready to go. It is a concept Though you definitely want registers available still, having your employees around the store capable will help increase speed and efficiency of conversations and transactions. Also, allowing for two-way text marketing will let your customers communicate with you in whatever way they feel most comfortable.

Personalized accounts

Your customer needs to have a personalized account with your business. Whether they do their business all online or in person, they should be able to easily transfer it over to the other option and still have all their preferences and histories available to them. This can be done with a loyalty card, or even just a phone number that keeps all the information tied together.

Whatever you decide to do, make it so your customers are able to have an amazing experience regardless of whether they choose to shop in stores or online.

Mobile Technology News brought to you by biztexter.com

Source: forbes.com/sites/micahsolomon/2016/12/21/theyre-not-making-customers-like-they-used-to-how-customer-service-expectations-have-changed/#797caa7ae7ba

#customer-experience, #customer-service, #customer-service-marketing, #marketing, #mobile-marketing, #text-marketing

How Small Businesses Should Focus Their Marketing

 

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Small businesses usually don’t have a lot of extra cash to spend but still need to market to their customers. Still, it is important for every business. Mobile marketing is the best option for small businesses because it is much less expensive than other forms of marketing and it is the best way to contact customers on a regular basis. As mobile marketing is constantly changing, your business needs to stay on top of the trends and focus on the most important aspects. Here are the top mobile marketing trends small businesses should stay on top of.

Social media marketing

While you can pay to promote ads, you can actually run an entire social media campaign without spending any money. Customers already expect you to have a social media presence, so starting by just making sure your business can be found on Facebook, Twitter, Instagram, and even Pinterest is a good start. After all the accounts have been set up, start posting to try and get followers. People on social media like to talk about themselves, so business.com suggests starting meaningful conversations to get customers involved. Another really great way to increase your number of followers is to partner with another small business to do a giveaway where people can enter by tagging a friend in the post and liking both business’ pages. It will automatically promote your post on those customers’ pages and their friends will see and enter if they are also interested in winning some free stuff.

Text marketing

Over three quarters of the world’s smartphones are SMS-enabled, and that number is much higher in America where almost everyone owns a smartphone with texting capabilities. On top of that, customers are more likely to open a text than an email, and texts are often read within a few minutes. By texting your audience, you are able to get a hold of them quickly and easily.

One of the great parts of texting campaigns is that current technology now allows for two-way texting and AI chatbots to respond and answer questions automatically. It is something the consumer wants because they would prefer to get an answer immediately instead of having to wait for a customer service rep to get to them, and it is something your business wants because it saves a lot of time for employees if they don’t have to answer repetitive questions.

To get more customer signed up with text marketing, you should run campaigns to offer a discount upon signing up for text alerts or allow them to get rewards through texts. Also, most customers are happy to sign up when they realize they will be able to text in their questions instead of having to call customer service.

A mobile app

One thing that is becoming fairly popular for small businesses is to create an app. It is important that you figure out whether or not your business needs a mobile app before launching one. If it is unnecessary and wasteful, your customers will be annoyed that they downloaded the app and may be annoyed with your business for making them do something wasteful. However, an app that lets customers order food online, track their spending, remembers favorite orders, or even tracks orders may be useful enough to a customer that they want to download it.

Mobile Technology News brought to you by biztexter.com

Source: business.com/marketing/megan-totka-mobile-marketing/

#marketing, #mobile-marketing, #small-business-marketing, #sms-marketing, #text-marketing

Follow the Latest Mobile Marketing Trends

We are seeing huge leaps and bounds in the technology industry and many changes in how customers are using that technology. This year, especially, there have been a lot of new and exciting things happening that your business needs to stay on top of for your customers. Here are the latest mobile marketing trends to follow if you want to stay ahead of the game.

Mobile videos played vertically

It is easy to watch a video, and it is an especially nice advertising tool because it draws the eyes and keeps the attention of a viewer pretty quickly and easily. Since companies have started experimenting more with vertically playing videos, there has been an 80 percent increase in the number of ads watched to completion, according to Forbes. Rather than clicking through, people are more willing to watch if they don’t have to turn their screen to see the video.

More automation

One of the big marketing trends right now is more automation in marketing, which is only possible due to huge strides in artificial intelligence technology. It is especially helpful with text marketing, a huge part of the mobile marketing industry that should be relied on heavily. You can automate when messages are sent based on your audience’s needs, and you can also automate responses to customers when they text in questions to your business. It is a really quick and efficient way of communicating with customers and is really inexpensive because you can let automation take care of responding instead of having a whole team of customer service representatives available.

More practical applications

Your customers aren’t looking for just any app and don’t want to clutter up their phone’s free space with your company’s app unless it gives them something practical. If it isn’t useful in some way, it is just a waste of space, especially given that many smartphones have limited storage space. It is important that if you do make an app for your customers to use that it is actually useful in some way, such as providing online ordering through
the app or a way to track information. Too many companies try to create apps just to have one, but if it isn’t practical for customer use, don’t waste the time or money.

Push notifications based on location

Marketing to a customer is much more effective if you are able to send them ads based on their location or preferences. The idea is that you are already out shopping and looking at your phone, then an ad shows up for half priced appetizers at a nearby restaurant, and the food looks delicious. You are much more likely to go over and try something new if you are already nearby than if you see the ad while browsing at home. The proof is in the numbers given that 84% of Millennials have already acted on push notifications before.

Mobile Technology News brought to you by biztexter.com
Sources: forbes.com/sites/theyec/2016/03/23/three-mobile-marketing-trends-
2016/#14c74e8c30f1

#marketing-on-mobile, #marketing-trends, #mobile-marketing, #mobile-marketing-trends, #mobile-trends