Marketing Tips for a Successful Holiday Season

In most industries, the holiday season is the most profitable time of the year. Businesses work all year to have a holiday marketing strategy in place by November. Holiday marketing has changed quite a bit over the years and many businesses are still trying to use outdated tactics. If your business is part of an industry that depends on the holiday season for success, then the following tips can help you prepare your marketing strategy for the holidays.

Start now

The holiday shopping season has typically begun the day after Thanksgiving but in recent years many stores are opening their doors on the evening of Thanksgiving Day. It’s not uncommon to see businesses setting up their Christmas displays on the first of November immediately after Halloween has passed. By late summer early fall you should already be thinking ahead towards the holiday season. Make sure you’re stocking up on merchandise that’s sure to be a big seller and hire seasonal help if needed.

Target separate events

Don’t make the mistake of lumping all of the holidays into one. Christmas and New Years are the two big ones but Kwanzaa and Hanukkah might be big in your area as well depending on demographics. Don’t forget to take into account days that might be significant just locally like the last day of the semester for school kids. Each of these are separate days that can be used for special sales or events to get more foot traffic and boost sales. In addition to holding separate sales, approach each of them differently since they apply to different demographics with different interests.

Use mobile marketing

Mobile marketing is one of the most effective channels you have to reach customers during the holidays and throughout the year. If you don’t already have an SMS campaign, start one. It’s a great way to build a loyal customer base and reward them for being your customers. SMS is also ideal for time sensitive communications like flash sales or new stock of a popular item that has sold out during a big sale since 90% of text messages are opened and read within three minutes of being received. You can take advantage of geolocation technology built into every phone by sending push notifications to customers who get within a certain distance of your business.

Carry over into January

Sales don’t have to drop off completely after New Year’s day. If you have leftover stock from your holiday sales, you can use January as a month to sell of that extra stock at a steep discount. January is a time for New Year’s resolutions and back to school as well so think about how you can use these to your advantage to stay profitable even after the holiday season is officially over.

Mobile Technology News brought to you by biztexter.com

Source: huffingtonpost.com/entry/4-small-business-marketing-tips-for-a-successful-2017_us_59a6b3d9e4b05fa16286be78

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How to Salvage a Failing Marketing Strategy

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When a marketing strategy isn’t giving you the results you want, you may be tempted to just scrap it and start over. While that may often be the best course of action, many failed marketing campaigns can be saved if you’re willing to go back to the drawing board and try some new things. Here are a few tips for salvaging a marketing strategy that has so far been failing you.

Be patient

Depending on the strategy (some should produce near-immediate results while strategies that involve content marketing can take much longer) you may just need to be patient. If you only just rolled out your new content marketing schedule and you aren’t seeing improved numbers, it may just need a few more weeks or even months to start producing the results you want.

Find ways to differentiate it

Depending on your company’s niche, you may be trying to market in an overly crowded marketplace. It could be that your message is too similar to other brands’. It may take a lot of thinking, but you can eventually come up with a brand message that’s different enough from everyone else’s to really stand out.

Sweeten the deal

If your marketing strategy entails some kind of special offer, it may be that the special offer isn’t special enough. This is a fine line of course because too good a deal can bankrupt you or lead to so much interest you can’t meet demand and upset your customers. Carefully consider if you can afford to make your deal better.

Narrow in on a more specific audience

A common marketing mistake is trying to target too wide an audience. It may seem counter-intuitive but you actually want to target a smaller audience with more relevant advertising than a wider audience with less relevant advertising. Everything from the channels you’re using to the tone you’re adopting can be adjusted to better fit your target audience.

Segment and test your strategy

It may be that just one aspect of your marketing strategy isn’t working. To find the source of your problems you’ll have to segment and AB test. You can stop all efforts on one social media platforms to see how the other stands up on it’s own. You can test one version of a landing page against another version.

Unify your efforts

Regardless of how many channels you’re using, you need certain uniform elements to tie them together. If all of the smaller parts aren’t contributing to a greater whole, you need to revisit those parts individually to see how you can get them to work better together. A foolproof way to do this is to make sure you’re integrating various channels. Your text messages should link recipients to your mobile site and your social media pages, your mobile site should direct people to your social media profiles and tell visitors how to sign up to receive text messages and your social media pages should encourage people to opt-in to your SMS loyalty program and to visit your mobile site.

Last resort

A new strategy is always an option you can go to as a last resort. If you’ve given it time and tried the other tips mentioned above, it may be time to find a new angle, a new channel, or an entirely new brand message.

Mobile Technology News brought to you by biztexter.com

Source: entrepreneur.com/article/298641

 

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Four Ways to Use SMS Marketing in the Salon Industry

Summer can be a difficult time in the salon industry since people are too busy taking vacations and having fun to schedule a haircut or get their nails done. If you’ve got a wide open appointment book to fill whether it be for haircuts, massages, or manicures, SMS marketing can help. Here are four ways you can use it to get people through the doors.

Flash deals

Great deals that are too good to pass up and available for a very limited time–think hours not days–are especially effective when sent via text. Because they’re time sensitive messages, SMS is the ideal channel for delivering them. Approximately 95% of recipients will receive and read the text within three minutes of receiving it.

Location based marketing

People are more likely to redeem a mobile coupon or show up for a limited time deal if they’re already in the area when they receive it. SMS campaigns can use smartphones’ built-in GPS to automatically send a special offer when a person gets within a specified distance of the place of business.

Appointment reminders

In addition to getting new appointments, you need to try to limit the number of missed ones since every missed appointment is lost revenue. Print reminders are likely to end up in the trash and emailed reminders may accidentally get filtered into a junk folder. Text reminders are usually received and the recipient has the option to click on the date and time listed in the text to set a reminder or add it to their calendar app.

Invitation for reviews

In addition to retaining existing customers, you want to win over customers who are growing dissatisfied with their regular stylist. When a person is trying to find a new salon, one of the first places they’ll look is on online directories like Google or Yelp to read customer reviews. You can use SMS to send recent customers a link to these direction along with an invitation to leave feedback. Lots of good reviews will help you continue to build your customer base and keep busy, even during the summer months.

Mobile Technology News brought to you by biztexter.com

Source: salontoday.com/article/81556/avoid-the-summertime-salon-slump-with-these-proven-strategies

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How to Become an SMS Marketing Expert in Just Six Steps

If you’ve never tried to use SMS marketing before for your business, it can be pretty daunting—especially if you’re not very tech savvy. But text message marketing is relatively simple to get started with. Of course you won’t be an expert right away but by following these six steps, you’ll be well on your way.

Have a goal in mind

A surprising number of businesses start an SMS marketing campaign because they see other businesses doing it and assume it’s just something they need to do. While it is true that you need an SMS marketing channel in this day and age, it won’t be effective if your only reason for starting it is because everyone else is doing it. You need to have a specific goal or goals in mind. What do you want your SMS campaign to accomplish for your business?

Know your audience

Ideally your audience is everyone since you want your business to grow as large as possible. But your real audience is your loyal customer base who’ve opted in to receive text messages from your company. If you want them to keep receiving and reading your texts, you have to make them relevant. To do that, you’ll need to know everything you can about them. Depending on what products or services you offer, your audience may be more diverse. In that case, you may want to consider dividing your database by demographic so you’re sending the right messages to the right people.

Keep it short

SMS stands for short message service. Texts are meant to be short and customers will quickly lose patience with long-winded texts that their service providers may separate into several smaller texts. Your entire message needs to include a call to action and fit into the body of a single text.

Think about timing

In addition to being relevant, your text needs to be timely. Obviously you don’t want to text too frequently, too late at night or too early in the morning since it will annoy your customers. It’s also important to think about what time of day your audience will be most receptive to that particular message you’re sending. For instance, customers will be craving ice cream the most during the hottest part of the day so it’s the ideal time to send a deal on ice cream.

Study metrics

Whatever your goal was for a particular text message, did you achieve it or get close? If you included a link in your text, what percentage of recipients clicked on it. If you offered a coupon, how many redeemed it. It’s important to look at various metrics to get a sense of what’s working and what isn’t.

Keep adapting

This last step never ends. You should never stop working to improve your strategy. As you continue to create and send texts, then study the results, it will be clear which kinds of offers and messages resonate most with customers. Your job is to continually fine tune your strategy so you’re always building your database of phone numbers you can text.

Mobile Technology News brought to you by biztexter.com

Source: business2community.com/marketing/beginners-guide-mobile-marketing-01844092#XfWGFIwEDxH2U25m.97

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