5 Tips for Social Media Marketing Success

Using social media as part of your marketing strategy is no longer optional. We are at the point where customers will choose not to use your company if they can’t find you on social media pages. But just having an account open is not enough. By interacting with your customers on a regular basis, you can build relationships and ensure they remain a customer. It is also a good way to get new customers you may have never reached before. Here are 5 ways you can use social media marketing.

1. Keep everything connected

There are many different platforms for marketing to your customers that you should be using. Text marketing, email marketing, print marketing, online marketing, and social media marketing are all useful in some capacity. But having so many different platforms for reaching customers can  be confusing and may not flow together very well. Your business needs to make sure that all forms of marketing are still branded to your company and are interconnected. For example, a text marketing message could direct a customer to your website or even to your social media contest. By staying connected, you are able to reach everyone and allow your customers to reach you in whatever way they feel is easiest.

2. Get customers to generate content

Really, the best way to get new customers through social media is if you can get your customers to generate content on their personal pages. If someone else is willing to promote your business, you’ll find much more success. Of course, the best way to encourage this is to offer the best and most exciting products or service out there, but most of the time, even if the customer likes what you have to offer, they still won’t promote it on their own. You can instead run competitions where customers are expected to post something specific on their page to win. For example, a baby product company could do a cute baby contest where people have to get their friends to like their picture in order to win some free gear. This is a little more work than simply sharing content, but it also has a bigger payoff because customers will actually talk to their friends about it and about your company.

3. Don’t be afraid to use influencers

Getting an influencer to promote your brand on social media can really help bring in new customers and remind current ones of how great you are. It doesn’t have to be super famous people either. Influencers that your audience follows that have a few thousand followers may still be worth your time. Just make sure promoting your product would be natural for the influencer. If it isn’t already in their personality, their followers won’t believe it is a real promotion.

4. Ask closed ended questions

A closed ended question is a type of question that can be answered with a yes or a no. When interacting with your customers, asking an open ended question is much less likely to get a response because it requires more thought and participation from the user. However, when a user knows all they have to do is answer yes or no, they are more likely to start interacting with other customers and your business on the thread.

5. Run promotions

Another good way to reward current customers for following you while also helping build your customer base is to run promotions and giveaways through your social media pages. You can require that they share your posts. Even liking or commenting on your posts will often show up in their friends’ feeds. Another great way to get new customers is to partner up with another company and run a giveaway requiring them to like both of your social media pages in order to enter. All of these things will help you boost your customer base and increase the number of customers  following your social media pages.

Mobile Technology News brought to you by biztexter.com

Source: smallbiztrends.com/2017/04/10-tips-making-small-business-stand-social-media.html

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Customer Service During the Holidays: Social Media

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As the holidays near, there are going to be more opportunities to sell products and services as gifts. And while a surge in purchases is expected, you should also expect to start seeing a surge in customer service requests, whether that is through text marketing, social media, email, or even phone calls. Here are some ways to prepare for customer service during the holiday season through social media.

Customer Service Reps should be informed

A couple of years ago, Target accidentally posted a deal that let customers get a couple of pieces of jewelry for free. It was a misprint, but customers were trying to figure out if it would be honored still. Someone on their social media team responded to a customer on Facebook telling them that Target would be honoring the deal at all their stores, though the response was made without management’s approval. So, Target was stuck honoring this deal and giving away thousands of dollars of free product because of one social media customer service representative’s mistake.

So often, customers go to social media to ask questions and are given responses from customer service agents who may not really know the answer. To protect you and your customers, make sure the reps are well trained and informed on the product, so they can quickly answer questions without giving the wrong information and without offering vague responses that don’t actually answer the question.

Offer 24/7 responses

It is very valuable to offer 24/7 customer service because it means your customers can get help no matter what their situation. One really great way to do this is through AI Chatbots that can recognize a customer’s answer and respond to them no matter what the time of day, and you aren’t stuck paying for 24/7. Twitter and Facebook have both been working to add this feature to their business offerings as well. For now, you can just use text.

Respond publicly to criticism

Often, an angry customer will get on Facebook or Twitter and immediately complain about something that went wrong while working with you. It looks really bad if you just ignore this, but you can actually turn that into a positive by responding to the comment. Apologize for any wrongdoings and ask what you can do to resolve it with them? If you resolve it (or at least show you are open to resolving it) openly, then it will show future customers who are researching their options that it was resolved and they can continue to trust your business.

Be extra prepared

Because the holidays will bring in a lot of customers with high expectations of the product or service they are receiving, you will want customer service to be extra prepared. Make sure everyone is trained to answer questions about products or services, so they can respond quickly to anyone who has a question. If answers aren’t given quick enough, customers may start researching someone else and switch to another company that responds faster. And if there are problems, customers will be desperate to fix them before the holidays because they want everything to be perfect, so make sure you are quick to help with any issues that arise.

Mobile Technology News brought to you by biztexter.com

Source: customerthink.com/5-tips-to-enhance-customer-support-experience-on-social-media/

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