How to Use SMS and Email Marketing Strategies in Tandem

When email first came on the scene, it was the hottest thing in marketing since the television. But the numbers for email marketing don’t look as good as they used to. Now it’s overdone and 80% of all emails sent are never even opened, let alone read. Email providers started automatically filtering out spam mail and the effectiveness of email marketing took a hit. More recently, SMS, or text messaging, has become the new email. The open rates for text messages is even higher (98%) than email’s open rates were at the very beginning and it’s the preferred method of communication for the majority of people, especially younger people.

If SMS is so great, you may be wondering why email marketing should even be invested in at all. There are actually several reasons to continue with email marketing and the effectiveness of both email and SMS marketing can be improved when they’re used in connection with each other.

Different strengths and weaknesses

The SMS protocol limits the length of text messages to 160 characters. While your actual message can be longer than this, the cell phone provider will break this message into smaller messages of 153 characters with no regard to the break in sentences. Texts messages may be incoherent if they break off mid-word. The 160 character limit is perfect for mobile offers, order statuses, and quick announcements but it won’t work for all messages.

Email on the other hand is a great way to send longer form messages such as newsletters or catalogues.

Texting’s lower annoyance threshold

People are generally less annoyed by promotional emails than texts because they’re easier to ignore and you can send hundreds of ignored message to the trash folder with a couple of clicks. And make no mistake, more of your emails will be deleted unread than text messages. But there is a benefit to this as well. With SMS you’re much more limited in how many texts you want to send per month with most recommending so send no more than about 8. Much more than that and you start to get a lot of opt-outs. By using email marketing, you can send more messages and leave only the very most important to SMS.

Divide and conquer

Email can be a great channel for growing your SMS opt-ins and SMS can be a great channel for getting more email opt-ins. By diversifying your channels you increase the audience for both. There will be some who prefer one over the other and there will be some who like to receive both. A good strategy is to include some exclusive offers/content for both so that you can’t get everything by just subscribing to one channel.

Mobile Technology News brought to you by biztexter.com

Source: business2community.com/email-marketing/using-sms-part-email-marketing-strategy-01889822#KWPihXOL2CkRYVLE.97

 

#email-marketing, #mobile-marketing, #mobile-marketing-tips, #sms-marketing, #text-message-marketing

Four Ways to Use SMS Marketing in the Salon Industry

Summer can be a difficult time in the salon industry since people are too busy taking vacations and having fun to schedule a haircut or get their nails done. If you’ve got a wide open appointment book to fill whether it be for haircuts, massages, or manicures, SMS marketing can help. Here are four ways you can use it to get people through the doors.

Flash deals

Great deals that are too good to pass up and available for a very limited time–think hours not days–are especially effective when sent via text. Because they’re time sensitive messages, SMS is the ideal channel for delivering them. Approximately 95% of recipients will receive and read the text within three minutes of receiving it.

Location based marketing

People are more likely to redeem a mobile coupon or show up for a limited time deal if they’re already in the area when they receive it. SMS campaigns can use smartphones’ built-in GPS to automatically send a special offer when a person gets within a specified distance of the place of business.

Appointment reminders

In addition to getting new appointments, you need to try to limit the number of missed ones since every missed appointment is lost revenue. Print reminders are likely to end up in the trash and emailed reminders may accidentally get filtered into a junk folder. Text reminders are usually received and the recipient has the option to click on the date and time listed in the text to set a reminder or add it to their calendar app.

Invitation for reviews

In addition to retaining existing customers, you want to win over customers who are growing dissatisfied with their regular stylist. When a person is trying to find a new salon, one of the first places they’ll look is on online directories like Google or Yelp to read customer reviews. You can use SMS to send recent customers a link to these direction along with an invitation to leave feedback. Lots of good reviews will help you continue to build your customer base and keep busy, even during the summer months.

Mobile Technology News brought to you by biztexter.com

Source: salontoday.com/article/81556/avoid-the-summertime-salon-slump-with-these-proven-strategies

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The Three Biggest Mobile Marketing Mistakes Your Small Business Can Make

Mobile is the future of advertising. With more than three-quarters of American now owning smartphones, it’s become the most effective way for businesses to communicate with and market to their audience. As businesses rush to keep up with the ever-advancing mobile technology, it’s easy to make mistakes along the way. That’s inevitable. But these three mistakes are the worst of the worst and should be avoided at all costs.

Not optimizing for mobile

The year 2016 was the year mobile web traffic surpassed non-mobile web traffic. With each passing year, mobile web traffic will put distance between it and traditional web traffic. In short, more and more people are accessing the web on tiny screens as opposed to bigger ones. Despite this, there are still many business websites that are designed solely to be viewed on computers or laptops. This creates an unpleasant experience for people trying to access it from a tablet and especially a smartphone. Pinching, zooming, squinting, and waiting for slow loading times wear out smartphone users quickly and many will leave the website never to return again. Every day your website isn’t optimized for mobile is a day you’re losing potential customers. Not only do non mobile-friendly sites annoy customers, they’re more likely to be ignored by search engines like Google that utilize advanced algorithms to give preference to websites over others and one of the things they look at is mobile optimization.

Not using the SMS marketing channel

Of all the mobile marketing channels out there, SMS is the oldest and most effective and important. While some may see it as old fashioned and pass it up in favor of in-app advertising or even developing new apps, SMS marketing needs to be a part of your strategy–a big part. Texting is far cheaper than the cost to advertise in apps or to develop an app. It’s also more effective since 95% of all texts are opened and read within three minutes of being received.

Not allocating enough of your marketing budget for mobile

Mobile marketing needs to be getting the majority of your digital ad spending. Businesses will spend more than 100 billion dollars globally on mobile marketing in 2017. That accounts for just over half of all digital advertising spending. By 2020, mobile marketing will account for 75% of digital ad spending or more. Businesses are recognizing the power of mobile and any business that wants to keep up will have to do the same.

Mobile Technology News brought to you by biztexter.com

Source: techworm.net/2017/06/3-brutal-mobile-marketing-mistakes-can-wreck-business.html

 

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SMS still King when it comes to ROI

All the data suggests that when it comes to how to allocate your mobile marketing funds, SMS marketing needs to remain at the center. The first text message was sent in December of 1992 via computer. By the mid 90’s cellular phones began to be designed with text messaging capability but adoption of the technology was still slow with the average cell phone user sending just .4 texts per billing cycle. In 2017, Americans collectively will send several billions texts each day. Despite the growing popularity of messaging services like WhatsApp and Facebook Messenger, SMS remains the preferred way to send and receive short text messages. So while it’s the original and oldest mobile marketing channel in existence, it’s not slowing down any time soon. SMS marketing spending continues to increase each year and for good reason.

The cost of text messaging

One of the reasons text message marketing remains so popular is because it’s inexpensive. Bulk SMS providers charge just a few pennies per text and the more texts you send the lower that cost per text usually is. In addition to paying per text, you can pay to have a short code (a five or six digit number that customers send a text to in order to opt-in to receive texts) and a registered keyword (the word customers must text to the short code in order to opt in). All told, you can send hundreds or even thousands of texts per month for around $100 or $200 per month depending on the platform used and the number of keywords and other features.

It works

Not only is it inexpensive but it’s extremely effective. Text messages have an open rate of about 98%. In other words, for every 100 recipients of your text message, 98 of them will at least open the text (90% within three minutes of receiving it). That 98% open rate is especially effective when compared to email’s open rate of 20%.

Coupons sent via text are also more effective with a redemption rate of around 10%. Print coupons are only redeemed about .5% of the time and emailed coupons are only redeemed about 3% of the time.

Though texts are limited by the number of characters that can be sent at one time, those characters can be a hyperlink to a website. When links are included in text messages, they’re clicked on approximately one third of the time. That’s ten times more than included links in emails are clicked on by recipients.

In conclusion

The relatively low cost combined with insanely high open and click-through rates make SMS marketing a no-brainer. If your budget is tight and you have to choose between SMS marketing and other mobile channels such as in-app advertising or banner ads for mobile sites, SMS marketing should get the funds every time.

Mobile Technology News brought to you by biztexter.com

Source: zeebiz.com/companies/news-sms-still-generates-the-maximum-roi-for-advertisers-in-digital-marketing-today-17538

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Why SMS Needs to be at the Center of Your Mobile Marketing Strategy

Smartphones and tablets have changed virtually everything about our day-to-day lives. It’s changed the way we plan and coordinate our schedules through calendar and other productivity-based applications. It’s changed the way we socialize by revolutionizing social media platforms and the way we use them. It’s even changed the way we communicate with family and friends to the ease of video and wi-fi calling solutions. So it’s no surprise that mobile technologies are also changing the way that consumers interact with their favorite brands and companies.

Businesses big and small are reallocating their marketing budgets to make sure they’re communicating with their customers across their favorite channels. Though mobile technology is constantly advancing and there are always new ways to communicate via mobile, the one that has really stood the test of time and remained at the center of companies’ mobile marketing efforts is SMS (or texting). Here’s why.

It’s the most reliable

Not all mobile phones are smartphones. Some aren’t connected to the internet and can’t have apps installed. But nearly all mobile phones can send and receive texts. Of all the mobile channels, SMS is the one that is the most likely to work for every customer.

Not only does SMS work with most phones, they’re more likely to be received. Push notifications through apps can be turned off the moment a user installs the app. Mobile optimized emails (though more likely to be read than regular emails) still aren’t as good as texts because many email services filter out promotional emails as junk and they’re never seen yet alone read. Texts, on the other hand, have a 98% open rate so it’s almost guaranteed that the recipient will receive and read the message.

SMS is a doorway

A perceived weakness of text messaging as a marketing channel is actually a strength. Most cell phone service providers limit texts to 160 characters. But a text message can include a link that is a portal to other interactive mobile content. Simply put, text messages can be used to link customers to mobile-optimized websites, video content, and social media pages. Another benefit to the 160 character limit is that it forces businesses to be concise and direct and carefully consider the absolute best way to convey a message. Many emailed messages lack the power of a carefully worded text because of the longer format.

The top brands like Coca Cola recognize the power of SMS marketing and have been known to spend up to 70% of their mobile marketing budget on texting. If you’re considering expanding on your mobile marketing efforts, SMS needs to play a central role.

Mobile Technology News brought to you by biztexter.com

Source: bandt.com.au/opinion/importance-sms-successful-mobile-marketing-campaign

#business-texting, #mobile-marketing, #mobile-marketing-strategies, #mobile-marketing-tips, #sms-marketing, #text-message-marketing

How to Become an SMS Marketing Expert in Just Six Steps

If you’ve never tried to use SMS marketing before for your business, it can be pretty daunting—especially if you’re not very tech savvy. But text message marketing is relatively simple to get started with. Of course you won’t be an expert right away but by following these six steps, you’ll be well on your way.

Have a goal in mind

A surprising number of businesses start an SMS marketing campaign because they see other businesses doing it and assume it’s just something they need to do. While it is true that you need an SMS marketing channel in this day and age, it won’t be effective if your only reason for starting it is because everyone else is doing it. You need to have a specific goal or goals in mind. What do you want your SMS campaign to accomplish for your business?

Know your audience

Ideally your audience is everyone since you want your business to grow as large as possible. But your real audience is your loyal customer base who’ve opted in to receive text messages from your company. If you want them to keep receiving and reading your texts, you have to make them relevant. To do that, you’ll need to know everything you can about them. Depending on what products or services you offer, your audience may be more diverse. In that case, you may want to consider dividing your database by demographic so you’re sending the right messages to the right people.

Keep it short

SMS stands for short message service. Texts are meant to be short and customers will quickly lose patience with long-winded texts that their service providers may separate into several smaller texts. Your entire message needs to include a call to action and fit into the body of a single text.

Think about timing

In addition to being relevant, your text needs to be timely. Obviously you don’t want to text too frequently, too late at night or too early in the morning since it will annoy your customers. It’s also important to think about what time of day your audience will be most receptive to that particular message you’re sending. For instance, customers will be craving ice cream the most during the hottest part of the day so it’s the ideal time to send a deal on ice cream.

Study metrics

Whatever your goal was for a particular text message, did you achieve it or get close? If you included a link in your text, what percentage of recipients clicked on it. If you offered a coupon, how many redeemed it. It’s important to look at various metrics to get a sense of what’s working and what isn’t.

Keep adapting

This last step never ends. You should never stop working to improve your strategy. As you continue to create and send texts, then study the results, it will be clear which kinds of offers and messages resonate most with customers. Your job is to continually fine tune your strategy so you’re always building your database of phone numbers you can text.

Mobile Technology News brought to you by biztexter.com

Source: business2community.com/marketing/beginners-guide-mobile-marketing-01844092#XfWGFIwEDxH2U25m.97

#business-texting, #mobile-marketing, #sms-marketing, #sms-marketing-tips, #text-message-marketing